Content marketing is one of the top five most used lead generation tactics, with 54% of surveyed marketers engaging in it, according to the MarketingSherpa 2012 Lead Generation Benchmark Report. So, in this Web clinic, Flint McGlaughlin, Managing Director, MECLABS, and Ninan Chacko, CEO, PR Newswire, explored some of our recent research discoveries about content marketing.
In this Web clinic replay, youll see how one organization created a highly cost-effective lead generation campaign that garnered a 90% decrease in costs-per-lead, along with a 197% increase in lead rate for returning visitors.
The pace was quick, but presentation was clear and very helpful. No fluff, just solid info I can immediately put to use! –Maureen
Take time for a review and try to stuff in less content.
–RazaI have been able to update my skills and increase my professional position at least in part due to these clinics.
–Cheryl
Credits:
Presenters
Dr. Flint McGlaughlin
Ninan Chacko
Writers
Austin McCraw
Paul Cheney
Video Production and Editing
Luke Thorpe
Graphic Design
Dennis Beard
Technical Production
Steven Beger
Selena Blue
Melissa Elbert
Jessica McGraw
John Tackett
Beth Caudell
Additional Contributors
Deborah Roberts