You’re staring at a blank screen. You need to wireframe a landing page by the end of the day, or this campaign is going to be delayed AGAIN. Your CMO can’t afford another delay and neither can you. How do you build an effective landing page from scratch?
A landing page is just an illusion. It is a series of 0s and 1s that tell a few thousand tiny dots of light to display an image. Your customer’s eyes then translate that image into meaning. But that only happens in their mind.
To build an effective page from scratch, you need to begin with the psychology of your customer. This infographic can get you started. Use it as a reference when you’re up against hard deadlines and staring at blank screens trying to create your landing pages.
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Flint McGlaughlin teaches from the infographic on YouTube Live.
MarketingExperiments is a publishing branch of MECLABS Institute.