A/B Testing

A/B Testing 101: How to get real results from optimization

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Test Validity Analysis – a free download

Nick Usborne 0
As you may already know, we have been busy working on a series of certification programs. The first one, which started in April – and we’ll be running it again, starting in June – is the Foundations of Online Testing course. During the…

When is an A/B Split Test valid?

Nick Usborne 1
In response to our teleconference clinic on headline testing yesterday we received numerous emails asking questions about how to determine the validity of test results. (The audio for the clinic is now available here. When listening to it,…

Online Testing Certification

Nick Usborne 0
Over the last few years Marketing Experiments has conducted thousands of tests with dozen of partner companies. We have learned a great deal, and shared much of our research data through our teleconference clinics and written briefs. But…
A/B Testing

Multivariable Testing

Editorial Staff 0
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: MultivariateTesting Traditional thinking tells us that accurate testing of web pages, email messages, or offline…
A/B Testing

Price Testing

Editorial Staff 0
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: Price Testing Which will generate the most revenue? A lower price that drives more traffic and buyers? Or a higher…
A/B Testing

A/B Split Testing

Editorial Staff 0
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: A/B Split Testing Most of us are familiar with the concept of using A/B split testing to determine which…