The 21 Psychological Elements that Power Effective Web Design (Part 2)

(This article was originally published in the MarketingExperiments email newsletter.)

Before you begin a web design project, here are three crucial questions to ask :

  • Is your website a disorganized set of voices (modules) talking at the same time, or does it have a linear flow?
  • Do your pages have a different personality from the primary driver of your company’s success, or are they contributing toward that distinct personality?
  • Is your website speaking AT your customers or TO your customers?

In this replay of a live, interactive session, Flint McGlaughlin focuses on three more of the 21 design elements of an effective webpage: flow, personality, connection. (If you missed part 1 of the series, you can watch it here.)

You can follow along by downloading a PDF copy (in two sizes) of the infographic that he uses in the video:


Infographic: The 21 Psychological Elements that Power Effective Web Design


Here’s what people are saying about the series and the FREE infographic:

​”I’m super excited for next week. I always leave these feeling more knowledgeable.”

​”That is a fantastic sound bite! “

“The 11×17 version of the page is perfect for my portrait monitor.”

​”I think giving us two sizes was a brilliant way to do this. Thanks.”

“Marketing experiments is my secret gem and I don’t want my competition to know about you guys!”

Related Resources

The End of Web Design: Don’t design for the web, design for the mind

Page Layout Optimization: A common mistake marketers and web designers make, and how to avoid it

The Marketer’s Blind Spot: 3 ways to overcome the marketer’s greatest obstacle to effective messaging

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2 Comments
  1. Sebastian Hovv says

    Interesting insights – thanks for sharing. Will have to implement this on some level and relay the results. Cheers guys!

  2. Suniel Rampadarath says

    I love this website!

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