You may have heard recent headlines about the Italian artist who duct-taped a banana to a gallery wall in Miami, and it sold for $120,000.
So what happened in the mind of the buyer that produced the shift in the perceived value? Some pretty darn good marketing.
Watch this brief 2-minute video as optimization expert Flint McGlaughlin explains what’s in the works for the next YouTube Live session (January 8, 2020).
Update: You can now watch the video replay here: The Power of Perceived Value – Discover how a well-marketed banana and a roll of tape produced a windfall here.