COMING SOON: The Power of Perceived Value – Discover how a well-marketed banana and a roll of tape produced a windfall

You may have heard recent headlines about the Italian artist who duct-taped a banana to a gallery wall in Miami, and it sold for $120,000.

So what happened in the mind of the buyer that produced the shift in the perceived value? Some pretty darn good marketing.

Watch this brief 2-minute video as optimization expert Flint McGlaughlin explains what’s in the works for the next YouTube Live session (January 8, 2020).

Update: You can now watch the video replay here: The Power of Perceived Value – Discover how a well-marketed banana and a roll of tape produced a windfall here.

Related Resources

Landing Page Optimization, Value Proposition, Online Testing, and Email Messaging on-demand courses from MECLABS Institute

How to Discover Exactly What the Customer Wants to See on the Next Click: 3 critical skills every marketer must master

Ask MarketingExperiments: How do I (quickly) write value-infused headlines?

The Lead Gen Fulcrum: 22 case studies to help you optimize for maximum perceived value

You might also like
2 Comments
  1. Cris says

    When is the YouTube live session of perceived value??

    1. Daniel Burstein says

      @Cris,

      Thanks for your interest. We were moving yesterday and the internet wasn’t the quality we had hoped it would be to host that session. Look out for the session on perceived value in the new year (from our new oceanview offices 🙂 ).

      In the meantime, you might find this video about perceived value helpful: https://marketingexperiments.com/value-proposition/optimizing-forms-increase-perceived-value

Leave A Reply

Your email address will not be published.