(This article was originally published in the MarketingExperiments email newsletter)
In Part 2 of our series on high-converting copy, Flint McGlaughlin reminds us that we should avoid using impersonal language with stacked prepositions and modifiers. If you are not familiar with some of these terms, don’t worry; he gives detailed examples to explain what this looks like.
Other common mistakes copywriters make include using an untrustworthy tone, having a me-centric structure and making vague claims. Watch this replay of a YouTube live interactive session to learn all six of these common but deadly mistakes, and discover a step-by-step evaluation process you can apply to your copy before hitting the “publish” button.
(You can view part 1 here.)
Here are some key points in the video:
- 1:17 Our video producer’s puppy visits the studio
- 7:48 Transparent Marketing – you can access the free PDF here: https://marketingexperiments.com/valu…
- 14:13 Several headlines optimized showing quantitative conversion results
- 23:26 Live optimization – HR website
- 27:00 Don’t use impersonal language with stacked prepositions and modifiers
- 32:00 Don’t use an untrustworthy tone
- 34:18 Don’t have a me-centric structure
- 37:54 A list of the 6 deadly copywriting errors
- 42:20 Don’t use qualitative modifiers (use quantitative)
- 48:20 Don’t make vague claims
- 50:29 Don’t neglect using transitional words
- 56:51 How to evaluate copy step-by-step for maximum effectiveness
Related Resources
Email Messaging Online Certification Course – Optimize email messaging and copywriting to achieve maximum clickthrough
Copywriting: 3 tips for optimizing your next direct mail campaign
Email Copywriting: How a change in tone increased lead inquiry by 349%
Why 80% of the Words on Our Webpages Are Wrong: Learn the #1 key to high-converting copy (Part 1)