How can you increase the probability you will consistently get results? You need to decide what strategy to take with your next advertising campaign, landing page or email marketing sends. The creative team needs an effective direction from you, or you won’t get the results you need. Your CMO can’t afford not to hit the numbers and neither can you.
Sustainable success begins with understanding the customer better than the competition. Every customer touch point can be a two-way interaction — encouraging customer action while learning from the customer. That takes more than just random testing. It’s more than any one campaign.
To gain those customer insights, you need a repeatable methodology focused on building your organization’s customer wisdom throughout your campaigns and websites. This infographic can get you started. Use it as a reference when you’re planning your campaigns, landing pages, and tests to ensure you get more than short-term results — get deeper customer wisdom as well.
If you would like to download a PDF version of the infographic, enter your information in the form on this page. You’ll be instantly redirected to a page where you can save the two versions to your desktop or other device, and you will receive email from MarketingExperiments and its family of brands to further help you continually improve marketing results.
Get the Infographic: How to Create a Model of Your Customer’s Mind
Get Your Free
Your free download will include:
24 x 18 Poster (Horizontal PDF)
6 x 9 Page (Horizontal PDF)
We value your privacy. We will not rent, sell or share your information.
By completing this form, you agree to receive emails from MarketingExperiments and its family of brands.
Flint McGlaughlin teaches from the infographic on YouTube Live.
I’ve followed Dr. Flint McGlaughlin for many years and have enhanced my own marketing career implementing principles based on his marketing wisdom. When I quote him, I refer to him as the ‘Sir William of Ockham’ of marketing.
This infographic — as his book 'The Marketer as Philosopher' — illustrate his unique ability to simplify the complex.
— Len Prosseda, President,
More Power Marketing
MarketingExperiments is a publishing branch of MECLABS Institute.
© 2019 - MECLABS Institute. All Rights Reserved.