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Digital Advertising
Banner Ad Design
When executed correctly, banner ads can be a powerful way to drive traffic to your offers. Unfortunately, many marketers don’t have the time and resources to devote to “correctly executing” banner ad campaigns.
What they need is a…
Display Advertising: How your peers optimize banner ads
How do you design banner ads that get results? That's a question we asked some of your peers recently. Here is what they had to say...
This Just Tested: Stock images or real people?
Stock images are used all over the web without a second thought. But how effective are they really? Would it be better to use real images? Or do people respond more to a nameless model's smiling face? In this blog post, we review a recent…
Online Advertising: The 3 obstacles you must overcome to create an effective banner ad
How do you stand out amidst a sea of competing banners ads? In today's blog post, we show you three of the top obstacles your banner ads will face and how you can overcome them to get the click.
PPC Ad Optimization: Testing, unique landing pages, and honesty
PPC ads are one of the most ruthlessly competitive mediums in online marketing. You must go toe-to-toe with all of your competitors, and get the (qualified) click. Read on for a few tips from your peers to help improve your pay-per-click ad…
This Just Tested: PPC vs. banner ads?
Most of us know that quality traffic is essential for any successful marketing campaign. But where can marketers find this quality traffic online? Should we work with PPC? Is it smart to invest in social media? Will external website banner…
This Just Tested: How PPC specificity drove 21% more clicks and cut costs 66%
Learn a few simple principles to help you improve the ROI of your PPC ads…
This Just Tested: How much impact does an offline campaign have online?
How do you integrate your offline and online marketing? In a recent test, we learned the true power of marketing synergy…
Marketing Symbiosis: How your peers combine traditional marketing with social media, Facebook,…
How do you combine traditional and digital marketing to ensure maximum ROI? Before our upcoming web clinic on the subject, we thought we’d take a look at what your peers are doing…
PPC Innovation: How will Google’s new lead capture extension affect your pay-per-click campaigns?
Google is well known for its innovation – from cell phones to moon exploration. It is now testing a new way to collect leads from pay-per-click ads that could radically reinvent PPC…
Favorite Industry Blogs and Websites: The Romeo and Juliet of the MarketingExperiments community…
We asked the MarketingExperiments community for their most creative professions of love to their favorite industry news sources. Those blogs and websites that don’t just help you do your job better, but have truly found a place in your…
Shall I Compare CNNMoney.com to a Summer’s Day: MarketingExperiments team sends virtual Valentines
This Valentine's Day, we wanted to share the (link) love with some of our favorite advertising and marketing industry news sources. Snuggle up and watch this video, and then let us know your favorite sites and possibly get featured on our…
C’est un Blog: Why appealing to an international audience is no joke
Do you leverage possible customers around the world or treat the global marketplace as an afterthought? Here are a few tips to get you thinking (and testing) about possibilities beyond your own borders...
The Google Slap: Affiliate Marketers must stay in compliance with Google and the FTC
Google and the Federal Trade Commission are cracking down on bad apples in the affiliate marketing industry. How will this affect some of advertising’s fastest-growing companies?
2010 Internet Marketing Predictions From Your Peers: Twitter will lick its wounds, think beyond the…
We asked, you answered. Read our ten favorite 2010 Internet marketing predictions from the MarketingExperiments community.
2010 Internet Marketing Predictions: Social Media ROI, Gaining Greater Value from Technology…
A few thought leaders from MarketingExperiments share their 2010 Internet marketing predictions in this video...
Nine of ’09: You can increase email clickthrough rate…use Twitter for business…but you…
Here are the nine MarketingExperiments blog posts your peers found most valuable...
Beyond Landing Pages
Optimizing for conversion rates is often linked to landing pages and for good reason. But we all know landing pages are just the tip of the iceberg.
In our September 16 web clinic, our research team explored how you can apply our…
Affiliate Marketing
How can affiliate marketing help you generate more traffic, leads and sales? What steps should merchants, affiliates and networks take to increase their ROI?
Inspired by takeaways from Affiliate Summit and past MarketingExperiments…
Online marketing roundup: 6 practical posts, from email to PPC
All Microhoo'ed out? Here are some cool, helpful posts from this week that cover the spectrum of online marketing. No matter your focus, start your Friday reading with these goodies...