Digital Advertising

Need a shortcut to your weekend marketing reading? Our favorite articles of the week will get you started on your review of online, search and social media marketing. These made it through our feeds and into the idea bin...

After a full week of pushing ahead on new marketing initiatives, mapping out your plans through the end of the year and into 2010, and brainstorming new tests -- you got through all that this week, right? -- you're probably ready for some…

MarketingExperiments is hosting new Landing Page Optimization Workshops in Florida and California -- and we're extending a special invitation to our blog readers. Here's what you need to know ...

Our follow-up live optimization clinic on PPC campaigns drew another great response and several questions from our participants. You can now access the clinic here.

Our July 30 live optimization clinic on PPC ads and landing pages was our most successful webinar to date. Thank you to everyone who participated, especially those who submitted their campaigns for a real-time review. You can now access the…

At our recent clinic on PPC campaigns, our optimization team critiqued actual landing pages and ads submitted by attendees. Here's one that we weren't able to cover in the hour-long session.

Would you like to quadruple the leads from your PPC ads? What if you could also cut your cost per conversion by 69%?

Pay-per-click metrics can vary a great deal between seasons. With the economy now slumping, it’s even more important to keep your supply, ad budget, and marketing sides synched with seasonal demand. Need a surefire way to do that? Put…

I’ve blogged before about what I call “ultra-personal” marketing and what others call hyper-targeted: using personal information gathered either overtly from millions of social media site profiles or covertly from cookies that track your IP…

Local newspaper ad revenue is shrinking dramatically. Ask any sales executive at any old style paper and they’ll confirm it. If they’re a friend, I suggest you have a hanky, a shoulder, and maybe a martini ready for them before you ask.…

“Extremely targeted advertising will become indistinguishable from content.” Nicholas Negroponte, Being Digital, 1995 Targeted ads are in your email, on your search pages. Companies already track your habits and push selected ad content…

In a recent article over at Adotas, they take a hard look at how changes in algorithms at Google can have a painful impact on sites that depend on the giant search engine for organic search results. And if you think this applies just to…

We recently received an appreciative note from a professional certification course graduate that makes us feel that our efforts in providing the latest in education about online efficacy helps people discover what really works across an…

By Jimmy EllisDirector of Optimization Research, Marketing Experiments Build a new headline for a high traffic landing page.Build a new ad in a high volume PPC campaign ad group.Take one larger keyword group in a PPC campaign and split it…

By Mike Clowe Research Analyst,Marketing Experiments How important is it to provide credentials on the Web? The Web is an essentially anonymous media. Businesses claim to be whatever they want, many times without any proof at all. In…

By Bob Kemper Director of Operations,Marketing Experiments When you visit many websites, contextual advertisements gaudily frame the content that you came to find. They form banner ads at the top or towers along the sides and seem to…