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Digital Analytics: How to use data to determine where to test

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Marketing Analytics: 4 tips to boost confidence in your analytics reporting

Taylor Kennedy Aug 15, 2013 2

Working on a project where the data reporting is less than ideal can impact your ability to make solid data-driven decisions. Read this MarketingExperiments Blog post for four tips you can use to boost your confidence in your analytics…

Digital Analytics

Web Tracking and Online Testing: Come to the dark side, we have cookies!

Diana Sindicich Aug 8, 2013 3

The placement of small data files called “cookies” on a visitor’s computer has long been a key tool in tracking our behavior across a website, keeping us logged into sites, and remembering who we are and what we like when we return. In this…

Metrics and Analytics: 4 questions every marketer should ask their data analysts

Benjamin Filip Aug 1, 2013 4

Marketers understand the value of using metrics to gain customer insights, but often have a limited background in data analysis. This can have a profound impact on the accuracy of information used to make important decisions. Read on for…

Digital Analytics

Marketing Analytics: Frequently asked questions about misunderstood and misinterpreted metrics

Lauren Pitchford Jul 29, 2013 8

At MECLABS, we begin the test planning process by looking at the available metrics. But sometimes the discussion about metrics can become more of a discussion about the definition of certain metric, rather than trying to piece together a…

Analytics and Testing: An approach to the delicate balance of confidence and uncertainty

Diana Sindicich Jun 13, 2013 0

One of the challenges in interpreting results is the constant struggle between projecting confidence in the reliability of those results and a scientist’s obligation to portray limitations that exist. Read further to learn more about how…

Marketing Metrics: Can you have one number to rule them all?

Erin Fagin Jun 6, 2013 3

A common question about test metrics focuses on what metrics should marketers use to track and evaluate tests as the central tendency is to seek out a single metric to be used as the measure of success. Read further to learn more about why…

Digital Analytics

Analytics and Testing: 3 tips to optimize your testing efforts

John Tackett May 23, 2013 2

Prior customer behavior can reveal current opportunities for testing and optimization in your sales funnel if you take the time to look in the right places. Read further to learn three steps you can use to optimize your sales funnel and…

Digital Analytics

Test Interpretation: How over-measuring helped us discover a hidden 198% increase in leads

Jon Powell Mar 6, 2013 2

With testing efforts, marketers should never expect tests to perform the way they think they will. To truly understand test results, marketers may find it useful to over-measure in their testing efforts. Read on to learn how a hidden 198%…

Digital Analytics

Marketing Analytics: 20% of marketers lack data

Daniel Burstein Feb 25, 2013 3

In the MarketingSherpa 2013 Marketing Analytics Benchmark Report, 20% of marketers surveyed said they have very little or no data on their customers’ behavior. Read on to learn how marketers can begin or improve their data efforts by…

Digital Analytics

Marketing Analytics: 4 techniques to discuss with your data analysts

Daniel Burstein Feb 11, 2013 0

For all marketers, marketing data analytics is essential to predicting customer behavior. However, only a small percentage of marketers are creating and testing hypotheses. In this webinar replay, MarketingSherpa presenters explain…

Digital Analytics

Marketing Analytics: 6 simple steps for interpreting your data

Lauren Pitchford Nov 7, 2012 0

After tracking and gathering information on your site, it can be both overwhelming and difficult to objectively interpret your data. Use these six simple steps to help you effectively and correctly interpret your marketing data.

Digital Analytics

Validity Threats: How we could have missed a 31% increase in conversions

Daniel Burstein Oct 10, 2012 0

Test validity is an assurance that the results from your tests actually reflect what is going on in the real world. Review the experiment to learn more about how a greater understanding of test validity helped to find a conversion lift that…

Web Analytics: 3 basic insights to get you started

John Tackett Aug 1, 2012 3

Marketers often worry about the performance indicated in their metrics and finding the “right” conversion rate for their industry to see where they stack up. Learn three basic insights into the purpose of your analytics and the ultimate…

Digital Analytics

Five Steps to Better Metrics

Editorial Staff Jul 19, 2012 0

Web analytics can yield an intimidating mound of data much more than marketers can interpret and use. The overwhelmed marketer needs a way to discipline the process a way to turn this raw data into valuable insights concerning their…

Web Analytics: Tips from your peers about metrics

Daniel Burstein Jul 11, 2012 5

Understanding your Web analytics and metrics can significantly impact your bottom line. Learn some tips from other marketers on managing your data

How to Predict, with 90% Accuracy, Who Your Best Customers Will Be

Benjamin Filip Jun 20, 2012 3

If you want to optimize the amount of success you have converting your customers, one approach could be to optimize the customers with which you choose to do business. See how partition analysis helps you predict who will buy from your…

Digital Analytics

Marketing Metrics: Why all numbers aren’t created equal

Diana Sindicich Jan 16, 2012 3

Researchers and statistical software packages classify variables into four main types: Nominal, Ordinal, Interval and Ratio. In this post, we describe each type of variable to help you understand how they should be used, let you know how…

Free Marketing Tools: 11 worksheets, spreadsheets, and calculators to help make your next…

Paul Cheney Oct 31, 2011 6

Optimizing your webpages and marketing campaigns is a daunting task for any marketer. We need all the help we can get. Free help is even better (as long as it’s actually, well, helpful). So to assist our audience of marketers with daily…

Digital Analytics

Bad Data

Editorial Staff Sep 21, 2011 0

If you’ve tuned into past MarketingExperiments Web clinics, you’ve seen some pretty impressive gains: 141% increase in conversion 12% more revenue across an entire ecommerce website $4.9 million in additional sales pipeline…

Evidence-based Marketing: How your peers protect against bad marketing data

Daniel Burstein Sep 14, 2011 0

There are so many difficult decisions to make in marketing. This is why evidence-based marketing resonates so strongly with some marketers. As opposed to taking a random guess to answer one of these questions, why not make the decision…

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