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Digital Subscription Optimization
Maximizing Subscription Revenue
Satisfying customer expectations in the long run is often at the heart of a successful subscription business model. While reoccurring revenue is alluring, there are some pitfalls and challenges.
Retention, crowded marketplaces and…
Optimizing Subscription Paths
Determining the subscription path for your customer is a vital step in defining the checkout process. It's an opportunity to guide your customer through the delicate last steps of the sales journey.
However, marketers frequently leave…
Subscription Checkouts Optimized: How experimentation led to compounding gains at the revenue level
Complex or confusing checkout processes can negatively impact ecommerce conversion rates. A process that's not clear or logical to a customer can have them saying "yes" one moment, and "no" the next. Read on to find out the results of a…
Landing Page Optimization: Radio buttons vs. dropdowns
Determining which form layout options are ideal for customer data collection when building form fields can be a little tricky given their low priority in a marketer’s daily deadlines.
Read on to learn about a recent Web clinic that…
Radio Buttons vs. Dropdowns
The choice between a radio or dropdown format for our shopping carts and lead gen forms is often made quickly, leaving the design of the option presentation as an afterthought.
But what if choosing the right format for a single question…
Converting Free Trials to Paid Customers
For years, companies have used free trials as a value exchange to draw qualified customers closer to the final point of transaction.
But, when trial customers choose not to transact, marketers are left wondering:
Did we give too…
B2B Gamification: Autodesk’s two approaches to in-trial marketing [Video]
In this MarketingExperiments blog post, read how Autodesk devised a plan to take a gamification approach to its in-trial marketing for its complex products. Watch the full video on MarketingSherpa.com/videos to learn the results of the…
Landing Page Optimization: 4 test ideas for a free-trial, lead gen form page
Even when a free trial is, well, nominally free, you must sell the value of the offer to get potential customers to fill out the lead gen form and “pay” with their personal or company contact information.
Homepage Optimization: Free trial vs. demo
Homepage optimization can be a nightmare for your marketing team. Misguided approaches to testing can ruin campaigns and possibly even a career. Learn three principles to homepage optimization that can help your testing focus.
Wrap-up notes from the 2008 Subscription Summit
We all know how hard it can be to get caught up after a conference. Consider me guilty as charged. The 2008 Subscription Summit was packed with activity and information, and it's been a challenge distilling it into blog-sized chunks.…
Coming up: Tips and tactics for selling subscriptions online
If you manage a subscription website and are looking for ways to boost results, here's your chance to get insights from your peers and experts in the industry.
Next week, I'll be blogging from the Selling Online Subscriptions Summit 2008…
Price testing online subscriptions
We received several requests for more information on price testing subscriptions after our last Web Clinic on finding ideal price points.
Let me start by reviewing the concept of Price Elasticity of Demand (Ed), a measure of how much…
New York Times joins CNN in dumping paid online subscription model: Who’s next?
In the Internet world of a billion information fire hoses, where you can drink as much as you want anytime you want or drown trying, media giants NY Times and CNN have both dumped the idea of charging online subscription fees to view their…
Can entertaining video clips help build your house subscriber list?
The short answer appears to be -- Yes.
In a recent set of tests, in which we distributed 28 short, entertaining video clips through YouTube and Google Video, we converted almost 1.5% of viewers into subscribers.
That may not sound like a…
Free Trial Offers
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here:
Windows Media Audio:
http://meclabs.com/cgi-bin/pl/pl.cgi?f2w
RealMedia:
http://meclabs.com/cgi-bin/pl/pl.cgi?f2r…
PPC for Subscription Sites
Previous MEC reports have focused on pay-per-click (PPC) search engines, both large and small. You will find these reports listed at the end of this brief.
Our focus in most of those articles has been optimizing PPC campaigns in general or…
Generating Revenue With An Ezine
Test Number: #060501-EZN
Word Count: 3500+
Focus: 8 Questions
Which offering will generate the highest yield: a premium subscription, a specialized ebook, or a tangible product line?
What conversion ratios can you expect to…
Update: Ezine Promotion Tested
#032001-PSE - Ezine Promotion - We test 36 directories, announcement lists, and review sites...
In the March 20th, RESEARCH EDITION of the Journal, we posed a simple challenge:
"So how many subscribers can you win with a 30-day blitz in…
Ezine Promotion
You cannot measure the true return of the directory sites within a 30-day period. Though our current costs can be calculated at $5 per subscriber. Over time, this number can be significantly reduced. If we maintain a rate of 3 new…
Ezine Promotion
Test Number: #112501-SD
Word Count: 1950+
Focus: 7 Questions
How many subscribers a day can you expect to achieve with a comprehensive directory/announcement listing campaign?
What is the true cost per subscriber?…