E-commerce Marketing

How do characteristics of ecommerce websites affect visitor shopping behavior and likelihood to purchase? Despite the multitude of different ecommerce types and website design features available, a recent study finds some general principles…

Ecommerce allows for customers to have access to a wide variety of products at a second's notice. Online shopping has turned into a research project, with every product, service and company being able to be made transparent in just seconds.…

In today’s MarketingExperiments blog post, we’ll look at the 2014 holiday campaigns of Amazon, Best Buy, Apple and Walmart and see what you can learn from their efforts. If you sell anything at all – from books to electronics to…

For over a decade, MarketingExperiments has stressed the importance of customer reviews. With the knowledge that customer reviews are now one of the most vital components of our marketing collateral, how can we make sure that we are…

The Portland Trail Blazers optimized its entire purchasing process, implementing personalization every step of the way. One element of that process was testing how prices were displayed. See how by simply changing the order of how ticket…

This author’s experience with garage sales was minimal, but his experience with website optimization was extensive. Nonetheless, when it comes to any kind of sale, prominence, eye-path and customer theory can close even the most unlikely…

In this MarketingExperiments Blog post, we'll take a look how one ecommerce retailer leveraged the credibility of its parent brand to ease friction and turn interest into conversions on the sign-up page.

The elements on a product page are often one of the most underutilized tools a marketer has at their disposal. In this MarketingExperiments Blog post, learn about three elements you can tweak to help emphasize important products and…

This week, MarketingSherpa, sister company to MarketingExperiments, has been hosting the official IRCE Media Center. The team has been interviewing IRCE speakers and attendees on the hottest trends in e-commerce. Read on…

In this MarketingExperiments Blog post, we'll look at two tests recently featured in one of our Web clinics on marketing multiple products plus a valuable checklist you can use to aid your own efforts.

Over two days, ROI Revolution's first annual Retail Traffic Summit presented sessions on e-commerce marketing in today's online shopping marketplace. Read this MarketingExperiments Blog post for top takeaways of the event to inspire your…

One of the most critical elements to test on your product page is “buyability.” But what is buyability? In essence, buyability is a perceived ease of use that exists within the customer’s thought sequence. Buyability is how a customer…

Listing competitor pricing on your website can help customers see the value in your product or service. Read on for more benefits of including competitor pricing on your webpages.

Testing elements of your e-commerce shopping carts can lead to large increases in completed sales. See how a MECLABS Research Partner used a variable cluster test to achieve 36% more cart completions.

One of the most underutilized optimization opportunities that can potentially add some serious ROI to your bottom line – the shopping cart. Read further to learn six quick cart changes you can make to aid your shopping cart optimization…