E-commerce Marketing

According to a Forrester study, 88% of consumers have abandoned an online shopping cart without completing their transaction. If you want to reduce your shopping cart abandonment rates, follow these seven simple steps ...

Optimizing a few elements in your sales funnel will give you a quick win, but what about the bigger picture of your sales process and the needs for long-term solutions to fix the revenue leaks existing deeper within your sales funnel? Read…

The landing page is the hub of most modern marketing departments, and LPO can deliver impressive ROI. So learn the most common landing page mistakes our marketing optimization researchers encounter on e-commerce sites, to help you increase…

For E-commerce sites, there's not much that can contribute directly to the bottom line like optimizing the shopping cart. For this test we simply reduced the length of the shopping cart and redesigned the order page for a 13.9% lift.…

When should you reveal price in the cart process? That is a question we received in one of our recent Web clinics on shopping cart optimization. In today’s blog post, we show you two key factors that can help you discover and test the…

In a follow up to our recent blog post covering a seemingly minor revamp of an online ticket broker landing page, we're going to navigate a little deeper into the site to see if similar tweaks can improve this site's checkout process.

MarketingExperiments reveals a recent experiment in which four different product page designs were tested against one another, and one of the layouts generated 24% more revenue per visitor that the control. Can you spot the best performing…

Stumped on the next test for your e-commerce of lead generation site? Adam Lapp gives you a few ideas, including a tactic that delivered a 19.6% increase in lead generation form submissions…

Technology is great, but you can’t blindly trust the information it tells you. In our latest community-written post, your peers share how they avoid technology blind spots and interpret data to make sure they are getting the answers they…

If shopping at a bricks and mortar store were as difficult as some ecommerce sites, customers would run out screaming. Make the process easier and you could significantly boost sales…

Thanks to the holiday shopping season, your customers have an external deadline. Here’s how to make the most of that sense of urgency on your ecommerce site...

At our web clinics and optimization training workshops, two of the most frequent questions  are: “What else can I test?” and “Do you have a good example?” To answer these queries with practical test ideas and examples, we’re pleased to…

Didn't get all your holiday marketing plans locked in place this summer? Don't panic. You're not alone. We know you've been stretched thin this year, but help for your holiday ecommerce marketing efforts is on the way. On…