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E-commerce Marketing
Don’t bet on a one-trick pony to win the ecommerce Triple Crown
MarketingSherpa's Ecommerce Benchmark Guide 2009 emphasizes that consistency in message must be accompanied by fluidity in medium. In other words, not only must marketers be prepared to swap steeds midstream, if they want to reach prospects…
Optimizing eCommerce websites … another sneak “preview” for our blog readers
Technically, this isn't a preview because our Web Clinic on optimizing eCommerce sites took place on Wednesday, May 7. But let's set the semantics aside.
Thanks to your feedback, we'll soon be reproducing our Clinics in a new format that…
Quick takeaways from our eCommerce website optimization clinic
I hope you were able to join us for yesterday's Web Clinic on optimizing eCommerce websites. It was a lively, actionable session and we were sifting through attendee comments all morning.
(NOTE: Subscribe to our free MarketingExperiments…
Too far gone to spring clean? It might be time for an extreme makeover
What if every time you visited your favorite store, everything looked exactly the same? Or it was so crammed with stuff you could barely move down the aisles? Would you keep going back?
Probably not. So why is this problem so common with…
What’s bad for post office is good for online business and the environment
Millions of households are just saying no to tons of printed catalogues and other direct mail (the average household receives about three catalogues per week according the U.S. Postal Service). According to a Feb. 6, 2008, article in the…
Online leads and offline closes
In a recent Webinar and MarketingExperiments journal issue titled Lead Generation: Is Your Sign-Up Process Costing You Leads or Maximizing Them?, we tackled the problems of online businesses either failing to effectively capture leads or…
Black Friday Blues Need Not Spoil Your Holiday
The day after Thanksgiving is when retailers traditionally are considered to have covered their annual expenses and be operating on profit. Hence the term “Black Friday” in reference to black ink on financial reports. It is also…
How do You Stop Shopping Cart Abandonment?
Your landing page could be a marketing expert’s dream, complete with credibility factors, bold text, and a natural eye path. But what happens when a customer proceeds to checkout and they become suddenly hesitant of their purchase because…
Free access to in-depth merchandising data
If you sell products online and are looking for information on which products to feature on the home page of your own site, spend some time on Amazon.com.
Amazon is becoming a remarkable and free research resource for other online…
August 9th Clinic Notes
NOTES: These are the notes for our interactive August 9 clinic on MEC Merchandising Calendar for the 2006 Fall and Holiday Season. The recording of the event will be posted here in a few days.
What are the best ways to prepare for and take…
Do you have your marketing plans in place for the end-of-year retail season?
We are working right now on our next free teleconference call, scheduled for August 9th at 4:00PM EST.
We’ll be presenting a merchandising calendar for the last five months of this year, with particular emphasis on the last eight weeks…
Where’s My Discount Code?
When you are making a purchase online and come to a page in the shopping cart where they ask you to enter a discount code or coupon code, how do you feel?
If you have a code, you probably feel quite good. If you don’t, you’ll likely feel…
Shopping Cart Recovery Tested
This research brief will answer the following questions:
What is the most effective way to handle shopping cart abandonment?
How effective are current cart recovery efforts?
Which cart-recovery email templates are most…
eBay Stores
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here:
Windows Media Audio:
http://meclabs.com/cgi-bin/pl/pl.cgi?c2w
RealMedia:…
Amazon OLS Stores
We recently released the recording of our Amazon Stores clinic. You can listen to a recording of this clinic here:
Windows Media Audio:
http://meclabs.com/cgi-bin/pl/pl.cgi?caw
RealMedia:
http://meclabs.com/cgi-bin/pl/pl.cgi?car…
Yahoo! Stores
At MEC, we have been testing Yahoo! Stores for the past several years. In a previous report, we identified Yahoo! Shopping as one of our lab's Top Performers.
In that report, we offered a caveat which seems prophetic in hindsight:
A…
The Order Process Tested
You can get instant access to all of the data in the Marketing Experiments Journal... to learn more, click here.
Learn how we partnered with one of our readers and grew their volume by 750%. You can get real HELP with your…
Marketplace Manager
We test a new online service that enables a merchant to list their product at more than 1200 URLs and reach more than 200 million unique prospects.
In the July Edition of the Journal, we posed a thought provoking question:…
Marketplace Manager
Test Number: #070501-ECO
Word Count: 3400+
Focus: 13 Questions
How does the new online service Marketplace Manager work?
On which sites does Marketplace Manager list your product?
How effective is Marketplace Manager?…