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Lead your team to breakthrough results with
A Model of Your Customer's Mind
Get 25 years of research distilled into 21 essential concepts and tools
INSIDE THIS 65-PAGE KIT
  • 3 vital conversion heuristics
  • 4-part framework for building Value Propositions
  • A simple tool to maximize email results
  • 3-part formula for display ads
  • Concise overview of our Research Program
  • 9 Examples from Rigorous Case Studies

"I was fortunate to be referenced to MECLABS [Institute] and Flint [McGlaughlin] … And when we started talking to MECLABS, the lights went on."

Denis Mrkva, General Manager, CEO