SEO

There seems to be a disconnect between the number of marketers using SEO landing pages and the number marketers who find them effective. Today’s Web clinic will share our discoveries about optimizing SEO landing pages to help you overcome…

At MarketingExperiments, we have discovered that there are three essential elements involved in writing an effective PPC ad. Of those, the element most understood by marketers is appeal. In today’s blog post, we’re going to simplify this…

At our July 29 web clinic on optimizing PPC campaigns, several participants wanted to know more about using forms and keyword insertion. We distilled those questions and posed them to research analyst, Corey Trent. Here are his answers ...…

Learning the fundamentals of search engine optimization hours is one thing. But keeping up with the frequent changes, learning and testing the latest best practices, and steering clear of the mountains of misinformation? That's a full-time…

Still sifting through plain old text search results? How old school of you. Apparently, “blended” search results are becoming all the rage for GenY, says a new iProspect study. That is, search results containing images, videos, news,…

You can tell a lot about what’s most important to an industry by what conference organizers offer on day one while attendees are bright-eyed, receptive and hungry for insight, edge, and vision. The Search Engine Strategies Conference in…

Google said this week they are expanding their AdWords service, offering businesses the chance to place ads next to cell phone search results. They are also rolling out a new Adsense for Mobile service, where contextual ads will appear on…

Today the blog's about online search. Searching for aviator Steve Fossett that is. If you’ve been incommunicado for some reason for the past two weeks, aviation pioneer and record holder Steve Fossett disappeared in the Nevada desert 11…

If you have any of the latest versions of SKYPE installed on your computer you may have noticed a little feature that converts any phone number on any website you may be browsing into a clickable phone number. The way it works is that it…

We received the following inquiry from a subscriber and the question is one that affects many professional marketers who utilize paid search. Question: Most accounts I am working on use the current website and leave it to the account…

This is a big question with serious implications for online retailers in the months before the holiday buying season. A recent article at Clickz throws some light on this topic. Here is an excerpt: The study looks at traffic and…

For those of you who are unaware, our next certification course covers the topic search engine marketing (SEM). In response to that, I have received several emails as to how the curriculum will pertain to Yahoo, in the midst of the Panama…

During our teleconference call on Wednesday we were talking about how it is becoming harder to maintain a strong ROI with many PPC campaigns. Increased competition is perhaps the major factor in reducing the profitability of campaigns which…

In response to our teleconference call on landing pages yesterday, we received the following comment: I am most interested in the dynamics of optimizing for organic search ranking vs conversion. Lots of tension there. Is there lots of…