SEO

We recently released the recording of our search engines clinic. You can listen to a recording of this clinic here: Windows Media Audio RealMedia In a previous report, we looked closely at optimizing sites to achieve a high Google…

We recently released the recording of our eBay clinic. You can listen to a recording of this clinic here: Windows Media Audio RealMedia In previous reports, we have looked at a variety of pay-per-click (PPC) and comparison…

In SECTION 2, we move from data to analysis, from theory to practical. Here is a distillation of more than six months of research: How do you setup an effective Google Adwords Select Program? STEP 1: Begin with Google’s basic setup…

We recently released the recording of our Google AdWords clinic. You can listen to a recording of this clinic here: Windows Media Audio RealMedia How has Google AdWords improved? Does it still represent the leading source of high-quality…

Google usually evokes the words "AdWords" and "PageRank" in the minds of savvy marketers. But what about that third, often-overlooked marketing channel of the Google family, Google AdSense? (For our studies of AdWords and PageRank, see the…

At MEC, we have found that in most cases, the "Two Big Pay-Per-Click (PPC) Engines" (Google Adwords and Overture) produce more traffic than all of the other PPC engines combined. (A series of reports listed at the end of this brief cover…

Test Number: #060503-SE Word Count: 4200+ Focus: 9 Questions How important is a high Google PageRank? (We test the impact of PageRank on a website's overall traffic.) How can you use Google PageRank to reduce your overall…

We have reviewed the importance of a high Google PageRank. But the question remains: How do you achieve this lofty goal? If the data from our experiments cannot be applied in a practical and relevant way to your marketing, then it has…

In SECTION 2, we move from data to analysis, from theory to practical. Here is a distillation of more than six months of research: How do you setup an effective Google Adwords Select Program? STEP 1: Begin with Google’s basic setup…

#040501-PSE - Google's New Adword Program - We test 6891 impressions to determine the true cost per click In the April Edition of the Journal, we posed a (doubly) provocative question: How did a belly dancing diva help our research team…

#030501-PSE - 5 Pay Search Engines Compared In An 8-Month Study In the March 5th, Research Edition, we posed a troubling question... "How can you invest $35 in a pay search engine, advertise for 8 consecutive months, add no additional…

Word Count: 2360+ Focus: 6 Questions How effective is Google's New Adword Program? How can you calculate your true cost per click? How can you predict, in advance, your number of impressions? What is the…

How does Google compare to GoTo in terms of advertising effectiveness? With GoTo you pay by the CLICK, with Google you pay by the IMPRESSION. Each calls for a different strategy. As an example, on GoTo the term "mortgages" receives…

Word Count: 2130+ Focus: 8 Questions Which pay search engines are most effective? How important is it to maintain the top position? Does it pay to advertise on the less popular engines? Does using a…

At the end of the last section, we discussed the need to "carefully develop (and closely) monitor a deliberate strategy". That is worthy advice, but it begs a single one-word question: How? How can we integrate Overture into an effective…