Social Marketing

In today’s blog post, see how landing page optimization can prove to be an important element of a social marketing strategy…

Finding out how effective your social media efforts really are may be more difficult than it seems. In today’s blog post, we explain why “marketer’s intuition” is not your most reliable option, and try to find a measurement methodology…

The New Year is right around the corner. But, before welcoming it with open arms, we wanted to make the last few days of 2010 count. So, for today’s blog post, we did some counting of our own and picked the most-tweeted posts of the year,…

Social media is a great tool many businesses use to listen to their audience. But, how carefully are you listening and monitoring that information? In today’s blog post, we talk to Kodak’s main “listener,” who explains how you can maintain…

With more than 500 million active monthly users worldwide, no organization can ignore the marketing potential Facebook has to offer. And that’s why many businesses are jumping on board. But, you have to know how to manage your Fan page for…

Social media, by design, is an open dialog, so the entire world can see all of those great comments about your brand. But what happens when the opposite occurs? Read on to discover how enterprise-level social media managers handle negative…

In an age of social media, when every customer, potential customer, and stakeholder is a publisher, one of your roles in marketing is to be your organization’s “corporate conscience” and protect the brand you’ve worked so hard to build.

Local social media marketing is a great way to drive traffic (and revenue) for a myriad of bricks and mortar companies. Here’s quick look at how your peers are using this new form of local marketing…

Foursquare is much more valuable than traditional loyalty programs for retailers, restaurants, and other local marketers…

If you’re a local business, or a national brand with bricks and mortar locations, here’s a few things to consider when crafting a social media marketing strategy…

The second part of our debate around the supremacy of content. Or technology. Read on and decide for yourself. And then share your opinion and experiences…

In the age of social media, transparent marketing is no longer much of a choice. Every company is now transparent, whether they’d like to be or not, thanks to an army of bloggers, tweeters, and Facebookies. So let’s take a look…

One-off test gains are always exciting. But true ROI lies in understanding the big picture – not just where you’re winning but where you’re losing as well. Before our upcoming web clinic on this topic, let’s see what your peers are doing…