MECLABS instructors have conducted team-based training on corporate campuses and company headquarters across the nation.
- The Implied Value Proposition: Three ways to transform your sales copy
- Accelerating Lead Capture: Four psychological keys that transform conversion rates
- Design Layout: How to structure your web page or email for maximum conversion
- Marketers Stand Together: 8 crucial conversion optimization lessons from MarketingExperiments videos in 2020
- The Marketer as Philosopher, Episode 3
The Conversion Heuristic Analysis: Overcoming the prospect’s perception gap
- Data Pattern Analysis: Learn from a coaching session with Flint McGlaughlin
- The Marketer as Philosopher Episode 2
The Data Pattern Analysis: 3 ways to turn info into insight
- Get Your Free Simplified MECLABS Institute Data Pattern Analysis Tool to Discover Opportunities to Increase Conversion
- The Marketer as Philosopher
Episode 1: Become a Force for the Good
- How to Get Buy-in for Your Projects, Plans and Proposals From the First Pitch to Successful Completion (plus free template)
There are 5 ways you can become certified in the MarketingExperiments methodology.
MarketingExperiments is powered by the research at MECLABS Institute. Through MECLABS, you or your team can get certified in the repeatable method our teams use to build out a robust customer theory that will maximize the performance of your sales and marketing funnels.
In-Person Team Training
On-demand courses allow busy professionals to study and master the material as their schedule allows.
MECLABS Institute uses social science research as a foundation to help understand why and how people make choices.
Academic Lecture Series
MECLABS regularly hosts academics and researchers in a wide variety of disciplines to help spark new discoveries about how people make choices.
Experienced MECLABS Institute leaders and analysts are available to speak on a variety of topics, including business strategy, value proposition and customer behavior.