About MarketingExperiments: How we curate the world’s largest library of research in optimization
MarketingExperiments was the first Web-based research lab to conduct experiments in optimizing sales and marketing processes.
Today, with multiple optimization indices and formulas MarketingExperiments, as part of the MECLABS Institute, is forging research partnerships with key companies such as The New York Times, Google,and Verizon.
These partnerships are driving more breakthrough discoveries and have enabled MECLABS and the MarketingExperiments publishing branch to develop the world’s largest collection of optimization related experiments and case studies.
- We publish everything for free online for easy access to our research library.
- We teach it to our certification students (and help them become experts in Landing Page Optimization, Email Messaging Optimization or Online Testing Optimization).< more…>
- Through MECLABS, our parent institution, we conduct joint experiments with our research partners (and help them optimize their subscription, lead gen, advertising, or ecommerce offers). < more…>
Through our research, we have been fortunate to collaborate with many of the Web’s leading thinkers. We are grateful for everyone’s help and insights. And though we still have more questions than answers, we are truly committed to discovering what really works.
Much of the Lab’s research is predicated on strong private sector partnerships. To conduct practical experiments and glean useful data, MarketingExperiments works with partners such as these
(see actual examples of this work in our Research Briefings):
- The New York Times
- Reuters Group PLC
- Cox Media
- Capital One
- Johnson & Johnson
The MarketingExperiments Team
Several other MarketingExperiments team members, present and retired, also contribute to this blog, including: Zuzia Soldenhoff-Thorpe, Dr. Chuck Coker, Kaci Bower, Adam T. Sutton, David Meerman Scott, Joelle Parra, Heather Andruk, Hunter Boyle, Greg Burningham, Adam Davis, Peg Davis, Jimmy Ellis, Anna Jacobson, Andy Mott, Aaron Rosenthal, Arturo Silva, Corey Trent, Nick Usborne, Dustin Eichholt, Brad Bortone, Eric Coffman, Warren Staley, Allison Banko, John Nye, Erin Hogg, Taylor Kennedy, Nathan Thompson, David Kirkpatrick, Alex Abell, John Tackett, Michael Rendon, Sam Caruso, Carmen Weeks, Matthew Hertzman, Taylor Lightfoot, Eddie Lutz, Daniel Beulah, Lauren Pitchford, Kayla Cobb, Anuj Shrestha, Dave Green, Josh Wilson, Jessica Lorenz, Shelby Dorsey, Ben Huppertz, Kylie Hyer, Joey Taravella, Jon Powell, Spencer Whiting, Diana Sindicich, Andrea Johnson, Benjamin Filip, Maria Hendricks, Emily Munns, Lindsay Johannesen, Amy Tulley, Martha Faulk, Liva LaMontagne, John Durrett, Kayla Wainwright, Regina Love, Micah Shull, Gina Townsend, Michael Powers, Selena Blue, Mike Xiao, and Scott Howard.