About MarketingExperiments: How we curate the world’s largest library of research in optimization

MarketingExperiments was the first web-based research lab to conduct experiments in optimizing sales and marketing processes.

Today, with multiple optimization indices and formulas MarketingExperiments, as part of the MECLABS Institute, is forging research partnerships with key companies such as The New York TimesGoogle and Verizon.

These partnerships are driving more breakthrough discoveries and have enabled MECLABS and the MarketingExperiments publishing branch to develop the world’s largest collection of optimization-related experiments and case studies.

  1. We publish everything for free online for easy access to our research library.
  2. We teach it to our certification students (and help them become experts in Landing Page Optimization, Email Messaging Optimization or Online Testing Optimization).< more…>
  3. Through MECLABS, our parent institution, we conduct joint experiments with our Research Partners (and help them optimize their subscription, lead gen, advertising or ecommerce offers). < more…>

Through our research, we have been fortunate to collaborate with many of the web’s leading thinkers. We are grateful for everyone’s help and insights. And though we still have more questions than answers, we are truly committed to discovering what really works.

Much of the Lab’s research is predicated on strong private sector partnerships. To conduct practical experiments and glean useful data, MarketingExperiments works with partners such as these
(see actual examples of this work in our Research Briefings):

  • The New York Times
  • Verizon
  • Reuters Group PLC
  • Google
  • Cox Media
  • Capital One
  • Johnson & Johnson

The MarketingExperiments Team

Daniel Burstein, Senior Director, Content & Marketing, MarketingSherpa and MECLABS Institute Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the marketing direction for MECLABS Institute — digging for actionable discoveries while serving as an advocate for the audience. Daniel is also a speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine — from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications — a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has 18 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications. Blog Posts | LinkedInLinkedIn | Twitter
Gaby Paez, Senior Business Intelligence Manager, MECLABS Institute Gaby’s passion is to bring new perspectives to testing by analyzing customer behavior. Currently, Gaby is part of the business intelligence team, leading competitive and industry research projects. Gaby joined MarketingExperiments as Research Analyst in October 2006. Since then, she has led research projects with partners ranging from Encyclopedia Britannica and The New York Times to ActualMe and Bottega Verde. Before joining MarketingExperiments, Gaby worked on new media opportunities for The PGA TOUR, coordinated customer loyalty program research for Lands’ End, and managed internet projects for British American Tobacco in Venezuela. She holds a B.S. in systems engineering from Universidad Metropolitana in Venezuela and an MBA in marketing from Vanderbilt University. Blog Posts | LinkedIn
Bob Kemper Bob Kemper, Senior Director, Research and Development, MECLABS Institute As director of sciences for MarketingExperiments’ parent company, the MECLABS Group, Bob manages enterprise experimentation and discovery processes for the corporation and for the individual operating companies, including MarketingSherpa. He serves on the Curriculum and Alumni boards for the Executive MBA program of the Davis College of Business at Jacksonville University, and on the board of the Jacksonville chapter of the National Association of Business Economists (NABE). Over the last 25 years, Bob has practiced and managed engineering and business operations in companies ranging in size from 12 to 55,000 employees and served as Manager of Technology Planning & Asset Management, Director of Finance, and Chief of Operations. Among his personal interests, he lists tennis, gymnastics and applied statistics. Blog Posts
Adam Lapp Adam Lapp, Director of Services Operations, MECLABS Institute
Adam has 10+ years of experience leading marketing, digital strategy, analytics, and website optimization/testing operations. In his current role as Senior Director of Marketing, Adam is responsible for engaging the community of digital marketers, building strategic relationships, and creating opportunities for research partnerships. He graduated from the University of North Florida with a B.A. in English Literature and enjoys craft beer & spending time with his dog, Riggs. Blog Posts | LinkedIn
Austin McCraw Austin McCraw, Senior Director, Editorial Content, MECLABS Institute From web clinics to certification courses, Austin works behind the scenes to bring our research analysts’ discoveries to our audience in clear and creative ways. Before joining MarketingExperiments, Austin was the Promotions Director for a PBS affiliate in Gainesville where he was in charge of publicizing local and national programming. A graduate of the University of Florida’s College of Journalism and Communications, Austin specializes in new media and video production by day and producing family memories with his wife and two children by night. Blog Posts | LinkedIn | Twitter
Paul Cheney Paul Cheney, Senior Manager, Content & Marketing, MECLABS Institute, MarketingSherpa, MarketingExperiments Paul helps turn raw research into easy-to-understand content for MarketingExperiments readers. He earned his B.A. in English literature from Covenant College. Before joining the MarketingExperiments team, Paul wrote grant proposals and fundraising letters for a mid-size nonprofit in New Jersey. He has also worked as a freelance internet marketing consultant and copywriter for small businesses. In his spare time, Paul enjoys reading, writing poems and dating his wife, Callie. Blog Posts | LinkedInLinkedIn | Twitter
Rebecca Strally Rebecca Strally, Senior Optimization Manager, MECLABS Institute Rebecca helps plan tests and design experiments for Research Partners. Rebecca holds a B.A. in history from Mercer University, where she worked and volunteered at several museums. She is currently working on an MBA at the University of North Florida part time. In her free time, Rebecca enjoys reading comics and cheering at roller derby bouts. Blog Posts | LinkedInLinkedIn
Jesse Gomes, Research Manager, MECLABS Institute Jesse works directly with our Research Partners in developing and continually improving a robust testing strategy that serves each Partner’s specific needs. Before MECLABS, Jesse attended the University of North Florida, where he achieved his B.S. in advertising communications while minoring in business administration. Jesse originally hails from Massachusetts and is an avid fan of The New England Patriots. In his spare time, Jesse enjoys reading science fiction, working out and playing sports. Blog Posts | LinkedInLinkedIn
Jesse Kraker, Senior Research Manager, MECLABS Institute As a member of the MECLABS services team, Jesse works directly with MECLABS’ Research Partners to analyze and optimize their marketing efforts. Before MECLABS, Jesse worked in the printing industry as a project manager and marketing specialist. Jesse holds a B.S. in graphic media publishing from Rochester Institute of Technology and is currently working towards his MBA at the University of North Florida. In his spare time, Jesse enjoys staying active and spending his time outside in the Florida sunshine as much as possible. Blog Posts | LinkedInLinkedIn
hannah Martin Hannah Martin, Research Manager, MECLABS Institute Hannah’s role at MECLABS involves working with Research Partners and creating and optimizing test strategies, analyzing results and assisting with day-to-day responsibilities. Before joining the team, she worked as a Project Coordinator at Kessler Creative, a company specializing in print marketing and direct mail services. Hannah earned her B.S. in communications with a concentration in public relations and minored in psychology at the University of North Florida. In her free time, Hannah enjoys cooking, baking, crafting and watching football.
Blog Posts | LinkedInLinkedIn
Linda Johnson Linda Johnson, Copy Editor, MECLABS Institute Linda oversees the technical integrity of the content for MarketingExperiments, MarketingSherpa and MECLABS Institute. She places special emphasis on clarifying the writer’s intentions while preserving the writer’s voice. But first and foremost, Linda is an educator. Before joining the team, she was an educational consultant, a blogger and a freelance writer for various print and digital magazines. Her focus is on simplifying complex topics for all kinds of learners, including aspiring marketers. Linda believes in living life on purpose.
Blog Posts

Several other MarketingExperiments team members, present and retired, also contribute to this blog, including: Zuzia Soldenhoff-Thorpe, Dr. Chuck Coker, Kaci Bower, Adam T. Sutton, David Meerman Scott, Joelle Parra, Heather Andruk, Hunter Boyle, Greg Burningham, Adam Davis, Peg Davis, Jimmy Ellis, Anna Jacobson, Andy Mott, Aaron Rosenthal, Arturo Silva, Corey Trent, Nick Usborne, Dustin Eichholt, Brad Bortone, Eric Coffman, Warren Staley, Allison Banko, John Nye, Erin Hogg, Taylor Kennedy, Nathan Thompson, David Kirkpatrick, Alex Abell, John Tackett, Michael Rendon, Sam Caruso, Carmen Weeks, Matthew Hertzman, Taylor Lightfoot, Eddie Lutz, Daniel Beulah, Lauren Pitchford, Kayla Cobb, Anuj Shrestha, Dave Green, Josh Wilson, Jessica Lorenz, Shelby Dorsey, Ben Huppertz, Kylie Hyer, Joey Taravella, Jon Powell, Spencer Whiting, Diana Sindicich, Andrea Johnson, Benjamin Filip, Maria Hendricks, Emily Munns, Lindsay Johannesen, Amy Tulley, Martha Faulk, Liva LaMontagne, John Durrett, Kayla Wainwright, Regina Love, Micah Shull, Gina Townsend, Michael Powers, Selena Blue, Mike Xiao, Scott Howard, Derrick Jackson, Ken Bowen, Gregory Hamilton, Scott Snodgras, Brian Street and Shaniah McGlaughlin.