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Lead Generation

Leveraging Content to Generate Leads

Content marketing determines how your customer gets to know your company and your product. It’s your chance to break through the inner monologue of your customer’s decision-making process and create a dialogue. However, marketers often fail…

Optimizing Web Forms

According to the MarketingSherpa Lead Generation Benchmark Report, capturing a higher quantity of qualified leads is of one of the most important goals in the minds of marketers. So how can marketers capture more leads in their Web forms…

Lead Nurturing Tested

After all of the effort put into your lead generation efforts, your sales team either wants more higher quality leads or more leads in total. How can you bridge the gap between your marketing and the teleprospecting efforts of your sales…

Lead Gen: The 3 pillars of lead generation

Next week at Lead Gen Summit 2013 in San Francisco, lead gen marketers will have the chance to learn about A/B testing, landing page optimization and many other essential elements of lead generation. Before the Summit commences, read about…