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E-commerce Marketing

Ecommerce: 2 tips I learned from a garage sale

This author’s experience with garage sales was minimal, but his experience with website optimization was extensive. Nonetheless, when it comes to any kind of sale, prominence, eye-path and customer theory can close even the most unlikely…

Product Pages Tested

Product pages in ecommerce are the equivalent of a showroom floor. It’s where you highlight products, strive to deliver a world-class customer experience and engage in conversation. Yet, there are elements on product pages that can have a…

E-commerce Marketing

This week, MarketingSherpa, sister company to MarketingExperiments, has been hosting the official IRCE Media Center. The team has been interviewing IRCE speakers and attendees on the hottest trends in e-commerce. Read on…

Category Pages that Work

Whether you're creating a new site or shaking things up with a radical redesign, category pages are a vital part of your ability to offer multiple products online. In this Web clinic, Flint McGlaughlin, Managing Director, MECLABS, revealed…

Accordion-Style Checkouts Tested

Developing cart technologies, like the accordion-style checkout, have become increasingly popular in e-commerce after being adopted by companies like Apple and other top-grossing enterprises. But, does an accordion-style checkout really…

Reducing Cart Abandonment

According to the MarketingSherpa 2012 Website Optimization Benchmark Report, shopping carts are ranked as one of the least optimized processes, yet they can be one of the most strategic aspects of a conversion process to optimize. In this…

E-commerce: 6 quick cart changes

One of the most underutilized optimization opportunities that can potentially add some serious ROI to your bottom line – the shopping cart. Read further to learn six quick cart changes you can make to aid your shopping cart optimization…