Browsing Tag

Research Briefs

MarketingExperiments Research Briefs are short reports that summarize recent A/B tests and other research done for companies in our research partnership program.

The Prospect’s Perception Gap

Brands make promises all the time, and most of them ring empty and hollow on the ears of a prospect — even if the brand can actually keep its promises. There is, inherent in every transaction, a perception gap in the mind of the prospect that must be bridged before an exchange can take place. In April, Flint McGlaughlin, Managing Director, MECLABS…
Read More...

Repeatable Brand Strategy

What is it that makes some brands timeless and successful and makes others forgotten overnight? What if you could bottle up whatever that is and apply it to your own brand for sustainable competitive advantage? As marketers, our primary…

Does Fear-based Marketing Work?

As marketers, we are often taught to identify and tap into the pain points of our customers. But once we pinpoint these sources of customer anxiety, how should we proceed? Should we attempt to alleviate this stress through encouragement or…

Digital Subscriptions Boosted

While conventional wisdom can sometimes be that the vast majority of customers would never consider paying for digital newspaper content, the results of the survey were heartening for anyone running a subscription-based business. Forty-one…

Site Banners Tested

Is your site banner doing a good job of effectively conveying critical information to your customer? How can you tell? Is a banner even beneficial to your specific site? In this 35-minute Web clinic Mike Loveridge, Head of Digital Test and…

Boost Your Online Ads

In today’s crowded marketplace, it is absolutely vital that prospects quickly and clearly understand what sets our product or service apart from the field. Before making any purchasing decision, customers will be asking themselves, "Why…

The Top 5 Marketing Discoveries of 2015

In this 60-minute webinar replay, the MarketingExperiments team looked analyzed thousands of hours of research from 2015 to bring you the five of most surprising, actionable discoveries from the year. These simple principles will help you…

Strengthen Your Copy in 35 Minutes

As marketers, we are under constant pressure to quickly pump out copy, often under seemingly impossible deadlines. Without always having the time to test, how can we give our copy the best chance of actually being effective? Copy is the…

Optimizing Email Capture

You optimize your webpages, your emails and your subject lines, but when it comes to lead capture, the email form is typically left out. There are many rationales behind the neglect of the lead capture form — some to do with segmentation,…

How to Write Headlines That Convert

A first impression is essential when getting to know something unfamiliar – such as a person, a new place or a book. Why would a website be any different? While there are many elements on a webpage that impact a customer's decision,…

Personalized Messaging Tested

What motivates donors to give? What inspires your customers to clickthrough some emails but send others to the recycling bin? While there are many elements that make up email marketing, the simplest, and the most impactful to the bottom…

Does Seasonal Messaging Really Work?

Marketers often try to use seasonal campaigns to send relevant messages to their customers or prospects. However, seasonal campaigns, if not executed correctly, could have the opposite of the intended relatable effect — leaving your…

Branded Design Tested

Brand strategy has never been more important for marketers. Each design element on your page has a direct impact on your prospect’s journey down the sales funnel. Finding the right balance between design and clarity requires testing. How…

Harnessing Customer Motivation

The motivation driving a customer up your sales funnel is the most influential decision in whether or not they choose to purchase from you. However, motivation is also the most difficult element to impact. How can marketers effectively…

Incorporating Video in Your Mobile Strategy

The prevalence of video content has rapidly expanded over the past five years, with eight out of 10 American Internet users regularly downloading or streaming videos (Pew Research Center, 2013). This movement has been fueled by the adoption…

Increasing User Engagement

Understanding the motivation behind a conversion event is essential in discovering how to optimize your site for the best possible customer experience. Although conversion metrics typically receive the majority of marketers’ attention,…

Maximizing Subscription Revenue

Satisfying customer expectations in the long run is often at the heart of a successful subscription business model. While reoccurring revenue is alluring, there are some pitfalls and challenges. Retention, crowded marketplaces and increased…