Research Briefs

Watch the replay of Flint McGlaughlin’s A/B Testing Summit keynote to get research-based ideas to help you reconceptualize your marketing and increase conversion in your marketing funnel.

Flint McGlaughlin walks through five experiments where the least amount of changes produced the highest conversion wins.

Marketers have several assumptions. Long form pages don’t work. Call center employees should be measured by average time of call. Try to sell any customer that comes your way. We recently interviewed Denis Mrkva, General Manager,…

Brands make promises all the time, and most of them ring empty and hollow on the ears of a prospect — even if the brand can actually keep its promises. There is, inherent in every transaction, a perception gap in the mind of the prospect…

What is it that makes some brands timeless and successful and makes others forgotten overnight? What if you could bottle up whatever that is and apply it to your own brand for sustainable competitive advantage? As marketers, our primary…

As marketers, we are often taught to identify and tap into the pain points of our customers. But once we pinpoint these sources of customer anxiety, how should we proceed? Should we attempt to alleviate this stress through encouragement or…

While conventional wisdom can sometimes be that the vast majority of customers would never consider paying for digital newspaper content, the results of the survey were heartening for anyone running a subscription-based business. Forty-one…

Is your site banner doing a good job of effectively conveying critical information to your customer? How can you tell? Is a banner even beneficial to your specific site? In this 35-minute Web clinic Mike Loveridge, Head of Digital Test…

In this 60-minute webinar replay, the MarketingExperiments team looked analyzed thousands of hours of research from 2015 to bring you the five of most surprising, actionable discoveries from the year. These simple principles will help you…

As marketers, we are under constant pressure to quickly pump out copy, often under seemingly impossible deadlines. Without always having the time to test, how can we give our copy the best chance of actually being effective? Copy is the…

You optimize your webpages, your emails and your subject lines, but when it comes to lead capture, the email form is typically left out. There are many rationales behind the neglect of the lead capture form — some to do with…

A first impression is essential when getting to know something unfamiliar, such as a person, a new place or a book. Why would a website be any different? While there are many elements on a webpage that impact a customer's decision,…

What motivates donors to give? What inspires your customers to clickthrough some emails but send others to the recycling bin? While there are many elements that make up email marketing, the simplest, and the most impactful to the bottom…

Marketers often try to use seasonal campaigns to send relevant messages to their customers or prospects. However, seasonal campaigns, if not executed correctly, could have the opposite of the intended relatable effect — leaving your…

Brand strategy has never been more important for marketers. Each design element on your page has a direct impact on your prospect’s journey down the sales funnel. Finding the right balance between design and clarity requires testing.…