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SEO Landing Pages
Landing page optimization and search engine optimization are two completely different entities. While optimizing to convince a human to take an action – such as buy, or fill out a lead form – can clearly increase your conversions, what…
SEO Landing Pages: How your peers optimize for traffic and conversion
There seems to be a disconnect between the number of marketers using SEO landing pages and the number marketers who find them effective. Today’s Web clinic will share our discoveries about optimizing SEO landing pages to help you overcome…
New Marketing Research: 3 profitable traffic sources most marketers are ignoring
PPC ads and email messaging are generally viewed as great channels to optimize dedicated landing pages for. But limiting LPO to just those sources leaves a lot of traffic that's not being effectively utilized. According to a chart from…
Search Marketing: Three questions to help you think like your potential customers
Finding appeal for your PPC ad can be a tough task. But, we’ve discovered that there is a way you can simplify that process – get into the mind of the person searching. In today’s blog post, we explain how thinking like the customer can…
Search Engine Marketing: Finding appeal for your PPC Ads
At MarketingExperiments, we have discovered that there are three essential elements involved in writing an effective PPC ad. Of those, the element most understood by marketers is appeal. In today’s blog post, we’re going to simplify this…
Google Caffeine: Use social media and quality content to get a jolt for your site
Google just announced its new search index, dubbed Caffeine. Read on to learn what will change, who will be affected, and what you can do about it.
Search Marketing: Tips on mastering the latest innovations in this mature category
Search has become a paradox of sorts. It is perhaps the most mature category of Internet marketing, yet is still innovating at a breakneck pace. Don’t just rely on your best practices from two years ago. Take a look at our interview with…
PPC Q&A: forms, landing pages, keyword insertion and copy
At our July 29 web clinic on optimizing PPC campaigns, several participants wanted to know more about using forms and keyword insertion. We distilled those questions and posed them to research analyst, Corey Trent. Here are his answers ...…
How to improve your SEO clicks and conversions
Organic search results not only attract far more clicks than PPC ads, they're also seen as more credible.
Locking in a top-five spot in Google is where you want your site to be – front and center with targeted prospects. Of course,…
SEO shortlist: 10 search optimization sites and resources
Learning the fundamentals of search engine optimization hours is one thing. But keeping up with the frequent changes, learning and testing the latest best practices, and steering clear of the mountains of misinformation? That's a full-time…
Blended search engine optimization (BSEO): Lead or get out of the way
Still sifting through plain old text search results? How old school of you.
Apparently, “blended” search results are becoming all the rage for GenY, says a new iProspect study. That is, search results containing images, videos, news,…
Is your business optimized for global, mobile search in 2008?
You can tell a lot about what’s most important to an industry by what conference organizers offer on day one while attendees are bright-eyed, receptive and hungry for insight, edge, and vision. The Search Engine Strategies Conference in…
Mobile search means businesses better get mo’ or get left
Google said this week they are expanding their AdWords service, offering businesses the chance to place ads next to cell phone search results.
They are also rolling out a new Adsense for Mobile service, where contextual ads will appear on…
A Different Kind of Online Search: Help Look for Steve Fossett
Today the blog's about online search. Searching for aviator Steve Fossett that is.
If you’ve been incommunicado for some reason for the past two weeks, aviation pioneer and record holder Steve Fossett disappeared in the Nevada desert 11…
Are SKYPE Users Impacting Your PPC?
If you have any of the latest versions of SKYPE installed on your computer you may have noticed a little feature that converts any phone number on any website you may be browsing into a clickable phone number. The way it works is that it…
Paid Search and Landing Page Selection
We received the following inquiry from a subscriber and the question is one that affects many professional marketers who utilize paid search.
Question:
Most accounts I am working on use the current website and leave it to the account…
Which converts better – organic search or paid search?
This is a big question with serious implications for online retailers in the months before the holiday buying season.
A recent article at Clickz throws some light on this topic.
Here is an excerpt:
The study looks at traffic and…
SEM Certification Course and Yahoo
For those of you who are unaware, our next certification course covers the topic search engine marketing (SEM). In response to that, I have received several emails as to how the curriculum will pertain to Yahoo, in the midst of the Panama…
Google as judge and jury of your AdWords campaign, and web site.
During our teleconference call on Wednesday we were talking about how it is becoming harder to maintain a strong ROI with many PPC campaigns. Increased competition is perhaps the major factor in reducing the profitability of campaigns which…
SEO vs. Page Conversion Rates
In response to our teleconference call on landing pages yesterday, we received the following comment:
I am most interested in the dynamics of optimizing for organic search ranking vs conversion. Lots of tension there.
Is there lots of…