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SEO

SEO Landing Pages

Landing page optimization and search engine optimization are two completely different entities. While optimizing to convince a human to take an action – such as buy, or fill out a lead form – can clearly increase your conversions, what effect will it have on those computerized spiders that visit your site and determine your SERP ranking? In other…
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Are SKYPE Users Impacting Your PPC?

If you have any of the latest versions of SKYPE installed on your computer you may have noticed a little feature that converts any phone number on any website you may be browsing into a clickable phone number. The way it works is that it…

SEM Certification Course and Yahoo

For those of you who are unaware, our next certification course covers the topic search engine marketing (SEM). In response to that, I have received several emails as to how the curriculum will pertain to Yahoo, in the midst of the Panama…

SEO vs. Page Conversion Rates

In response to our teleconference call on landing pages yesterday, we received the following comment: I am most interested in the dynamics of optimizing for organic search ranking vs conversion. Lots of tension there. Is there lots of…