Comparison Shopping Gets Granular

If you sell a product online, you already know how shoppers can check out your prices and the quality of your customer service through sites like PriceGrabber, Shopzilla and Google Product Search. But if you think it’s tough having your…

Are video clips medium-agnostic?

That is to say, if you create a video clip to run on TV, will it be received just as well on the web or on a mobile device? Marketers everywhere might hope that the answer to this question is yes. It would certainly cut down on budgets if a…

Do your readers trust you?

A recent article in BrandWeek goes over some research from Jupiter Research in which the data suggests that people have a very low level of trust in information they find in blogs, forums and social networks. This comes as something of a…

Don’t discount the popularity of FREE…

In a recent Wall Street Journal article, Lee Gomes describes his search through 2.27 gigabytes of search data from AOL. According to his research, the single word which appeared most frequently in searches on AOL over the period covered was…

Using super-affiliates to build your revenues.

As always, while we prepare for each teleconference call we end up digging deeper and deeper, whatever the topic. In the case of tomorrow’s topic on the relative ROIs of PPC advertising and affiliate marketing, we have been learning a lot…

An era of descriptive domain names

In a recent article in the Wall Street Journal it is said... “Most people now search for Web sites using a descriptive word or phrase, or else are introduced to a site by a friend or colleague who emails the URL. So, domains don't need to…