An era of descriptive domain names

In a recent article in the Wall Street Journal it is said…

“Most people now search for Web sites using a descriptive word or phrase, or else are introduced to a site by a friend or colleague who emails the URL. So, domains don’t need to be short and snappy the way they had to be in the earliest days of the Web.”

This concurs with our own testing and research findings. Several years ago you could find available domains like Business.com or Entrepreneur.com. But no more.

These single-word domain names are no longer available. So now you need to find domains that are descriptive, like CoffeeForLess.com. And as with that domain, it helps if there is some kind of value proposition expressed or implied in the domain name itself.

You’ll find test results on our own research on this topic in our brief, Domain/Product Name Testing.

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