MarketingExperiments is a publication with a simple (but not easy) seven-word mission statement: To discover what really works in optimization.
At the turn of the century, internet marketing was replete with hyperbole and bold claims (sound familiar?). Someone had to step into the void to determine “what really works.”
So we rolled up our sleeves and began the methodical work of testing. Hypothesis. Experiment. Result. Hypothesis. Experiment. Result.
After thousands of these tests, several wins, some losses and surprises, we built the world’s first certification course in the fundamentals of online testing. And a patented methodology (patent number 8,155,995) to help marketers and entrepreneurs apply these discoveries to improve conversion for their brands.
Some of these lessons may feel familiar to you today, because this website helped birth the conversion rate optimization industry.
So what does this all mean to you?
You can search this website, right now, to find the data, ideas, and information you need to improve conversion by better serving customers. All of our articles are freely available.
But we know – there is so much here. Where to begin?
MECLABS Institute (MarketingExperiments’ parent organization) recently launched a conversion optimization course that methodically assembles discoveries from these 10,000+ experiments into a step-by-step approach to help you improve results. This free course is called Become a Marketer-Philosopher: Create and optimize high-converting webpages.
So at no cost to you, you will be able to get tools, training and coaching based on $138 million in research from the world’s first internet-based behavioral lab.