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Social Marketing
Content Marketing: How to break through the clutter and connect with individuals
At the MarketingSherpa Media Center at &THEN, Daniel Burstein, Director of Editorial Content, MarketingSherpa, sat down with Mel Robbins, best-selling author, top TED speaker and CNN commentator, to discuss how to break through the…
From 300 to 5,000 Twitter Followers in 3 Weeks: An interview with a growth hacker
Growth hacking is a way to grow a business/website/social profile as fast as possible with the least effort possible. It usually involves coding. Karan Thakar considers himself a growth hacker because he used simple tactics and a few…
Live from IRCE 2015: How to authentically build communities from the co-founder of Reddit
Learn from Alexis Ohanian, Executive Chair and Co-Founder, Reddit, the importance of building authentic brand communities from his interview at the MarketingSherpa Media Center at IRCE 2015.
Incorporating Video in Your Mobile Strategy
The prevalence of video content has rapidly expanded over the past five years, with eight out of 10 American Internet users regularly downloading or streaming videos (Pew Research Center, 2013). This movement has been fueled by the adoption…
Mobile Marketing: What a 34% increase in conversion rate can teach you about optimizing for video
As a medium, video delivers information customers want about businesses on quickly and inexpensively, thanks to ever-evolving technology.
But how does video compare when it comes to delivering a dynamic customer experience in a world…
Social Media Marketing: Have you tested your website’s social links and buttons?
In this MarketingExperiments blog post, learn about how testing your social links and buttons is a crucial part of your website's success. Leave your tips and results in the comments section of this blog post to share what works and what…
A/B Split Testing on Facebook Tabs
Social media networks provide opportunities for marketers to learn more about their customers through testing. Read on to learn what our sister company, MarketingSherpa, learned about its audience by performing an A/B split test on Facebook…
Content Marketing: Are users more likely to convert with only one article featured or multiple…
Optimizing a content marketing campaign can be difficult for any marketing team. Read further to learn more about a case study featured in one of our recent web clinics in which a physician-only social network was able to reduce their cost…
5 Steps to Effective Content Marketing
Content marketing is one of the top five most used lead generation tactics, with 54% of surveyed marketers engaging in it, according to the MarketingSherpa 2012 Lead Generation Benchmark Report. So, in this Web clinic, Flint McGlaughlin,…
Launch and Learn: How marketers can keep up in a real-time world
Marketing is an ever-changing marketplace, and social media, content marketing and digital marketing have only decreased the small timeframe you have to respond. So how can the marketer deal with this? Launch and learn, with a little help…
Content Marketing: Tactics that have worked for your peers
Over half of all marketers use content marketing as a lead generation tactic. Learn more about content marketing from your peers as they share their insights into what really works.
Conversion Optimization for Content: Publishing site decreases bounce rate 43%
If the goal of your page is to simply engage more with the visitor, then how do you approach conversion optimization? Take a look at how one publishing site generated a 43% decrease in bounce rate while gaining more referral traffic from…
More YouTube Views: 20% more video plays from one simple change
According to a MarketingExperiments’ recent experiment , there is one thing you can do to ensure that more people who see your YouTube video will actually click the play button. See the test, and learn the one simple change you can make to…
Social Media Marketing: Going viral is so easy it’s hard
What makes a message go viral? More importantly, how can you position your marketing messages to go viral? While no one we know can force virality, here are a few tips to help you at least prepare for the possibility.
11 Most-Tweeted Posts of 2011: Social media marketing, copywriting, email testing and more …
As a marketer, you’re probably one of the busiest people alive and you probably missed a few posts this year. So we sorted our posts by how valuable they were to you (as you and your peers communicated to us via the Twitter button) and…
Marketing Career: 3 steps to optimize your LinkedIn profile
If you’re applying for jobs, you should consider LinkedIn as a landing page that sells … well … you. LinkedIn offers many interesting applications and add-ons, but you must first focus on the heart of your profile: the value proposition. In…
Social Media Marketing: Should Facebook host your landing page?
It’s the latest trend in print ads and TV commercials – drive customers to a landing page on Facebook instead of the brand’s own website or microsite. However, if you are thinking of using a Facebook landing page in your marketing, here are…
Social Media Optimization: Engineering contagious ideas
According to Dan Zarrella of HubSpot, engineering contagious ideas comes down to three main factors. Using those factors, Dan saw a significant increase in the Facebook shares and Retweets of his content. Here are the three factors Dan…
Marketing Intelligence: 3 ways to better serve your customers (and your bottom line)
Your potential customers are ignoring the work you’ve invested thousands of dollars and hundreds of hours into as you’re reading this sentence. That's why we spend so much time on the MarketingExperiments blog talking about optimization. To…
Social Media Marketing: To tweet or to convert, that is the question
Social Media continues to grow in popularity in the marketing world, but marketers should be cautious of neglecting proven marketing practices, such as landing page optimization. So, in today’s blog post, we explain how to combine social…