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There are countless types of incentives used to influence customers on the edge of converting, whether that’s making a purchase, filling out a lead gen form or some other conversion. In this MarketingExperiments Blog post, we review three…

Email is a great medium for marketers to utilize in their testing efforts. To help you develop your next experiment, we’ve pulled together a list of optimization opportunities around a number of email elements for you to try. Read on for…

Email is a great medium for marketers to utilize in their testing efforts. To help you develop your next experiment, we’ve pulled together a list of optimization opportunities around a number of email elements for you to try. Read on for…

It might come as a surprise, but according to research conducted by our sister site MarketingSherpa, 54% of U.S. consumers would prefer to receive regular updates and promotions in the mail. That’s the highest percentage of any other…

Personalization is not new to email marketing; but has it lost some of its appeal to marketers? Marketers from various industries have seen incredible success with personalization. Read on to find out how marketers have used both…

We all know by now that mobile has become an important tool for ecommerce consumers. However, do we treat it with the same level of investment that it deserves? What experience are we giving our customers: a desktop replica or something…

When customers encounter too much friction in the sales or registration process, they abandon the process. To increase conversions, marketers must know how to reduce friction on their pages and in their funnels. Read on to learn how several…

A popular method to acquire new customers for online subscription models is through free trials. The hope is that by using a service or product, prospective customers can fully experience and appreciate the value you have to offer.…

Getting recipients to open your emails is dependent upon effective subject lines. Read on for seven questions you should ask yourself as you craft your next email for properly sequenced subject lines. Keep the questions handy by downloading…

List growth is a marketing goal for 63% of email marketers. With hundreds of tactics out there, where do you begin? Read on for five tactics reported as most effective by your peers.

B2B marketing isn’t the only business model that needs lead nurturing. High-involvement purchases like cars and insurance policies need the help of a salesperson to close the deal. Read on for four tips for online salespeople when…

When attempting to increase lead generation, a two-part form might be the answer. See how an online university increased leads by placing a short form on the landing page followed by a longer form.

While some marketers leave 404 pages for the Web designer to create, that could be a mistake. The 404 error pages shouldn’t be a dead end for visitors. Instead, it should properly inform visitors where they are and guide them to a page of…

Many B2B marketers use free content as an incentive to gain prospect information. How can we improve lead capture on landing pages with free content? In this experiment, we look at how a few changes in the manner of how a free guide was…

At Web Optimization Summit 2014, the audience helped to create a real-time test. Read this MarketingExperiments Blog post to learn about behind-the-scenes creation of the Live Test that launched at Summit.

Testing is the marketer’s ultimate tool to discover more about customers. Read on to learn about testing and optimization guidelines that can aid your efforts to discover what appeals to your ideal customer.

Executing tests live from Summit has become a MECLABS tradition. At this week’s MarketingSherpa Email Summit 2014 in Las Vegas, the MECLABS live test team is shaking things up along with the test’s sponsor, BlueHornet. Typically, the team…