The Web as a Living Laboratory

The Three Most Important Discoveries from Over a Decade of Experimentation

According to the MarketingSherpa 2012 Email Marketing Benchmark Report, only 10% of respondents use the Internet as a customer research tool. So in this special Web clinic replay, recorded live at MarketingSherpa Email Summit 2013, Flint McGlaughlin, Managing Director, MECLABS, reveals three discoveries marketers can use to learn more about their customers.

In this video replay, you’ll see how a 25% decrease in conversion ultimately led to a 548% increase in lead captures by using key optimization methodologies.

Flint also shares some key principles from these discoveries you can use to gain customer insights from email campaigns.

Download the MECLABS Quarterly Research Digest:

Q1 2011

[I] liked his approach to thinking about the user and moving them up the funnel. –Curt

More live optimization, seeing [the] methodology applied makes it easier to learn.

[The]explaining [of] how to increase the force of the value proposition. –Brian


Flint McGlaughlin

Paul Cheney
Austin McCraw

Video Production and Editing
Dennis Beard
Luke Thorpe

Technical Production
Steven Beger
Selena Blue
Beth Caudell
Melissa Elbert
Erin Hogg
Jessica McGraw
John Tackett

Additional Contributors
Aimee Thompson

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