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Twenty-eight years ago, MarketingExperiments began what has now become the world’s largest independent research program focused on understanding why customers say “yes.” The site’s scientific approach, discoveries and patented heuristics have enabled hundreds of thousands of marketers gain a better understanding of their customers and drive over $500m in incremental revenue.

During that time, MarketingExperiments, with its parent company MECLABS Institute, has been pioneering the business of conversion optimization on and offline and building the largest library of scientifically rigorous digital marketing research and case studies in the world.

Along the way, we’ve published everything we can and made our library as public as possible so that you can get an insider’s look into what really works for marketers in some of the most important companies in the world.

Today, we regularly publish the best analysis and insights in the industry on A/B testing and digital strategy. If you would like to get regular updates from our scientists and analysts, you can subscribe using the form below …