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Quick Win Clinics

Our Quick Win Clinic series helps marketers with problems that are easy to solve, but difficult to detect. Every week, our CEO, Flint McGlaughlin takes a page submitted by our audience and optimizes it on the fly while we film him.

The Goal of an Email is to Get a Click

As marketers, tend to forget that we don’t sell anything in an email. An email’s objective is not to get a purchase; it is to get a click. We should be asking the question, “What would drive the most possible clicks to the page where the…

Email is a Relational Medium

An email is a conversation. It’s not a magazine ad. It’s not a branding opportunity. It’s not a website. It’s a way to talk to your customers, and (hopefully) have them respond back. One of the most critical email mistakes we make as…

The MECLABS Conversion Heuristic Applied

In this Quick Win Clinic, Flint McGlaughlin, our CEO and managing director, walks through Axess Wallets’ home page and applies the Conversion Sequence Heuristic to show how easy it is to think about conversion in a sales path using the…

Best Practices Are Often Just Pooled Ignorance

How do we know that our sites are performing at their maximum ability for our given objectives? • Is it because we used A/B testing to get a set of iterative performance bumps? • Is it because we used a focus group to tell us how we can…

Industrial Digital Marketing

Digital marketing for industrial products has a specific set of unique challenges. For one, most industrial businesses are way behind the curve in both technology and marketing strategy. And for another, industrial product manufacturers are…

Optimizing Course Product Pages

As marketers, the best possible way to sell a course is by doing the hard work of imagining for your customers. Of course, this is much easier said than done. In this Quick Win Clinic, Flint McGlaughlin demonstrates how to optimize a course…

Optimizing Software Landing Pages

Downloading software is a difficult decision. As consumers, we’ve been burned by so many software downloads that have spyware, adware and malware hidden inside them. Making that decision to download more attractive is exactly what Flint…

Do Rotating Sliders Work?

Best practices on the internet are often just pooled ignorance. Rotating sliders (or banners) are considered one of these so-called “best practices” by many. It’s one thing if you’re using them for page views, but quite another when using…

Ecommerce Optimization in 8 Minutes

A clear value proposition is at the heart of any business. But in the ecommerce space, where commodities are much more common, it’s incredibly difficult to compete and also be clear about the value your product brings to the market. In this…