Browsing Tag

Quick Win Clinics

Our Quick Win Clinic series helps marketers with problems that are easy to solve, but difficult to detect. Every week, our CEO, Flint McGlaughlin takes a page submitted by our audience and optimizes it on the fly while we film him.

A Webpage is a Conversation

The moment prospects decide to engage with your webpage, they begin to communicate with you — your webpage is a conversation. It is our job as marketers to get into the conversation and speak to those prospects the right way.

The Goal of an Email is to Get a Click

As marketers, tend to forget that we don’t sell anything in an email. An email’s objective is not to get a purchase; it is to get a click. We should be asking the question, “What would drive the most possible clicks to the page where the…

Email is a Relational Medium

An email is a conversation. It’s not a magazine ad. It’s not a branding opportunity. It’s not a website. It’s a way to talk to your customers, and (hopefully) have them respond back. One of the most critical email mistakes we make as…

The MECLABS Conversion Heuristic Applied

In this Quick Win Clinic, Flint McGlaughlin, our CEO and managing director, walks through Axess Wallets’ home page and applies the Conversion Sequence Heuristic to show how easy it is to think about conversion in a sales path using the…

Best Practices Are Often Just Pooled Ignorance

How do we know that our sites are performing at their maximum ability for our given objectives? • Is it because we used A/B testing to get a set of iterative performance bumps? • Is it because we used a focus group to tell us how we can…

Industrial Digital Marketing

Digital marketing for industrial products has a specific set of unique challenges. For one, most industrial businesses are way behind the curve in both technology and marketing strategy. And for another, industrial product manufacturers are…