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Analysis

Expert commentary and editorial from the MarketingExperiments research analysts.

The MECLABS Conversion Index: How optimizing your marketing collateral is as simple as “adding, removing, or changing”

Optimizing marketing collateral is difficult. First, there is the constant stream of new tactics and clever hacks to implement. Then there are the politics of your team interacting with management for budget, thought leadership and decision making. And on top of that, there is the overwhelming feeling of not knowing where to begin. MECLABS…
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UX or Design: Where should marketers invest?

There is a problem with the question in the headline above. The problem is it implies a zero-sum game. If you focus on UX or focus on design, you lose either way. The key to any successful message is the combination of the two in service to…