True marketing helps people make the right decision. So the marketer must escape the negative connotation of the role and embrace the power of marketing as a force for positive change in our worldRead More...
Expert commentary and editorial from the MarketingExperiments research analysts.
A look at the wireframing process we use for our websites at MECLABS Institute (MarketingSherpa.com, MarketingExperiments.com, and MECLABS.com)
You know you have a good product. In fact, it's exceptional. And you need to get this message out to as many people as possible in the most effective way. Here's how ...
How to get the order, the timing and the weight of your page elements lined up with the psychology of the customer's mind
Watch the teaching session about 3 design elements: flow, personality, connection. Free infographic.
Get insight into important page elements like determining your ideal customer – demographic vs. decision profiling, and the dangers of having more than one objective on your page.
Ask MarketingExperiments: How do qualitative research, design thinking, and design sprints relate to…
A design sprint can be a way to build something based on gut thinking, opinions and data. But this should lead to a hypothesis which you can test with real-world behavior.
How do you strengthen a struggling brand? Rebranding is a quick fix. But that's like painting a house instead of fixing the wiring or a faulty foundation. Rebranding alone doesn't provide lasting results. Another frequent error is!-->!-->!-->!-->!-->…
How to capture immediate attention with your headlines, convert to interest with sub-headlines & achieve story click
A discussion of three pitfalls to avoid when marketing your ecommerce product pages.
A methodology that can consistently lower your CPA
Flint McGlaughlin and participants from YouTube Live work together to create a Facebook ad that achieves the one element that is so often missing from our emails and webpages – Clarity.
Flint teaches the Discovery Triad – a three-step process for designing high-impact tests.
Learn how to use the MECLABS four-step hypothesis framework to test your marketing efforts and determine what brings the greatest conversion lifts.
There are many complex things you can do with email marketing from a technological and personalization perspective. But have you simply tested the clarity of the email "ask"?
This free infographic (with test ideas based on the customer journey and segmentation) will help you understand when you should further inform, boost cognitive momentum or just get out of the customer’s way.
31 interview questions copywriters can ask company employees, customers and customer-facing employees.
A look at how others around the web are using MECLABS Conversion Sequence heuristic to increase conversion
Mobile adds a challenging layer of complexity when optimizing your online marketing funnel. Read some mobile discoveries we've made in the last year of testing and apply it to your own webpages.
How to achieve the most coherent explanation of the customer's thinking process.