Browsing Tag


Expert commentary and editorial from the MarketingExperiments research analysts.

The Myth of the Brand Promise

How do you strengthen a struggling brand? Rebranding is a quick fix. But that's like painting a house instead of fixing the wiring or a faulty foundation. Rebranding alone doesn't provide lasting results. Another frequent error is

Value Sequencing Decider Graphic

This free infographic (with test ideas based on the customer journey and segmentation) will help you understand when you should further inform, boost cognitive momentum or just get out of the customer’s way.