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Analysis

Expert commentary and editorial from the MarketingExperiments research analysts.

The Hypothesis and the Modern-Day Marketer

How can you be so certain you’re creating the most effective marketing offers and messages? Simply put, no one can. However, instead of seeking an answer to your marketing challenges, what if you focused on the right question instead? And used your A/B testing, data and analytics to answer that question to better serve customers and ultimately…
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The MECLABS Conversion Index

Optimizing marketing collateral is difficult. First, there is the constant stream of new tactics and clever hacks to implement. Then there are the politics of your team interacting with management for budget, thought leadership and decision…

UX or Design: Where should marketers invest?

There is a problem with the question in the headline above. The problem is it implies a zero-sum game. If you focus on UX or focus on design, you lose either way. The key to any successful message is the combination of the two in service to…