Analysis

Learn from the example of a brilliant communicator — Ian Fleming, the author of the James Bond novels who used elements of good copy to draw people in and keep their interest throughout.

Learn six common but deadly mistakes copywriters make on webpages – and strategies to correct those errors.

Learn a strategy for creating copy that starts a trust-building conversation with your customers.

What if you cut your budget 60 percent but achieved four times the profit? Flint McGlaughlin reveals a new heuristic for achieving more performance with less investment.

Flint McGlaughlin shares two key factors in pricing strategy — timing and intensity.

Learn a systematic approach for linking the value proposition argument to the execution of the branding strategy.

Sometimes making a small webpage change – like naming a form or download – can increase conversions dramatically.

Flint McGlaughlin works through audience-submitted pages to help live attendees achieve marketing wins.

True marketing helps people make the right decision. So the marketer must escape the negative connotation of the role and embrace the power of marketing as a force for positive change in our world

You know you have a good product. In fact, it's exceptional. And you need to get this message out to as many people as possible in the most effective way. Here's how ...

How to get the order, the timing and the weight of your page elements lined up with the psychology of the customer's mind

Watch the teaching session about 3 design elements: flow, personality, connection. Free infographic.

Get insight into important page elements like determining your ideal customer – demographic vs. decision profiling, and the dangers of having more than one objective on your page.

How do you strengthen a struggling brand? Rebranding is a quick fix. But that's like painting a house instead of fixing the wiring or a faulty foundation. Rebranding alone doesn't provide lasting results. Another frequent error is…

How to capture immediate attention with your headlines, convert to interest with sub-headlines & achieve story click

Subscriptions products are growing in popularity. But before you can win the subscription, your marketing team must win the customer’s trust.

A discussion of three pitfalls to avoid when marketing your ecommerce product pages.