Browsing Tag

Analysis

Expert commentary and editorial from the MarketingExperiments research analysts.

The Myth of the Brand Promise

How do you strengthen a struggling brand? Rebranding is a quick fix. But that's like painting a house instead of fixing the wiring or a faulty foundation. Rebranding alone doesn't provide lasting results. Another frequent error is

The Zen of Headline Writing

McGlaughlin invites his viewers to submit headlines for live, immediate optimization as he demonstrates how to deconstruct a headline into its constituent parts and then intensify the force of its message.