(This article was originally published in the MarketingExperiments email newsletter.)
Before you begin a web design project, here are three crucial questions to ask :
- Is your website a disorganized set of voices (modules) talking at the same time, or does it have a linear flow?
- Do your pages have a different personality from the primary driver of your company’s success, or are they contributing toward that distinct personality?
- Is your website speaking AT your customers or TO your customers?
In this replay of a live, interactive session, Flint McGlaughlin focuses on three more of the 21 design elements of an effective webpage: flow, personality, connection. (If you missed part 1 of the series, you can watch it here.)
You can follow along by downloading a PDF copy (in two sizes) of the infographic that he uses in the video:
Here’s what people are saying about the series and the FREE infographic:
”I’m super excited for next week. I always leave these feeling more knowledgeable.”
”That is a fantastic sound bite! “
“The 11×17 version of the page is perfect for my portrait monitor.”
”I think giving us two sizes was a brilliant way to do this. Thanks.”
“Marketing experiments is my secret gem and I don’t want my competition to know about you guys!”
Go to part three.