In case you’re worried by this title, no, web design is not going anywhere. However, the way that we approach web design is radically changing, and if we as marketers do not change with it, we will be left with poorly converting websites that do not serve the customer or your business. In order to keep up, we must rethink the role of the website.
The simple word “website” creates a danger for us. We tend to think of it as a place, but it is not a place; it is a process that is flowing and fluid. It is 0s and 1s. It is illusions triggering queues in the mind.
So, you may be wondering, if it’s not a website, then what is it?
In this video, Flint McGlaughlin answers this question.
It’s not a website, it’s a fluid conversation.
— Flint McGlaughlin, CEO, MarketingExperiments
McGlaughlin lays out the four critical paradigm shifts that you should consider before you invest in a website redesign. How to eliminate risk, boost performance and pay for the entire project BEFORE you launch.
In it, you’ll learn:
- 4 key principles used to rethink web design
- How to apply these principles to increase your website performance
- The best order to optimize and test for the maximum gain
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Resources
0:36 [Slides 2-18]: Related Steel Seal Web Clinic – [https://marketingexperiments.com/conversion-marketing/radical-redesign]
17:07 [Slide 22]: Related PR Newswire Case Study – [https://marketingexperiments.com/conversion-marketing/adding-content-increases-revenue-38-percent]
18:07 [Slide 23]: Related Aetna/Healthspire Web Clinic – [https://marketingexperiments.com/conversion-marketing/aetna-healthspire-call-center-638-percent-more-leads]
20:35 [Slides 26-28]: Related Podcast on The Role of the Human Connection in Your Marketing – [https://sherpablog.marketingsherpa.com/marketing/podcast-episode-1-human-connection-in-marketing]
25:47 [Slide 30]: MECLABS Quick Win Intensive– [https://meclabs.com/QuickWinIntensive]
25:49 [Slide 31]: Related Interview with the Boston Globe’s VP of Consumer Sales and Marketing – [https://meclabs.com/research/case-study/boston-globe-transformation-business-leader]
26:28 [Slides 32-34]: RelatedPapa Steve’s No Junk Raw Protein Bars Case Study – [https://marketingsherpa.com/article/case-study/entrepreneur-whole-foods-website-redesign]
29:34 [Slide 38]: MECLABS ROI Model Worksheet