In this excerpt from a live, interactive AI Guild session, Flint McGlaughlin delves into the groundbreaking potential of artificial intelligence in enhancing customer understanding and engagement. Flint explores the latest developments in…
In this FastClass video, Flint McGlaughlin, CEO and Managing Director, MECLABS Institute teaches marketers how to write high-impact copy (MECLABS is the parent organization of MarketingExperiments). He uses an email headline experiment!-->…
In this FastClass video, Flint McGlaughlin, CEO and Managing Director, MECLABS Institute teaches Four ways to improve the conversion power of your message (MECLABS is the parent organization of MarketingExperiments). He uses a lead!-->…
In this quick (but deep) video, Flint McGlaughlin, CEO and Managing Director, MECLABS Institute briefly discusses the four elements of marketing before providing insights about how you can make your means of communication with potential!-->…
Marketers Stand Together: 8 crucial conversion optimization lessons from MarketingExperiments videos…
Every year has its lessons that helps us do better next year. In this article, we're focused on lessons learned from MarketingExperiments videos. We'll take a look at specific clips from these videos that can help power your next great idea…
Use two case studies, a product tag, and a host of creative analogies to give you a better understanding of why this gap exists and how you can overcome value perception challenges.
Get direct help in using the free Data Pattern Analysis Tool to increase your company’s conversion in this first-ever free coaching session from MarketingExperiments.
Use this powerful spreadsheet tool to help you tame your metrics. Simplify your marketing goals with 3 ratios that any marketer can understand.
Get the tool that uncovers where customers are dropping out of your funnel and where you should focus marketing efforts.
Improve your marketing skills while applying them to a worthy endeavor to benefit real people, right now.
This free template is designed to quickly, clearly and easily communicate the value prop for your IT project, marketing plan, advertising campaign, etc
Many people are hurting today. That cannot be understated. However, even COVID-19 has a silver lining. Deeply painful experiences can also be deeply transformational.
See examples of testimonials that can help conversion and also those that hinder it. Learn how to identify and treat this form of customer anxiety with over-correction methods.
Use Your Value Prop to Pivot: Conversion optimization to help with marketing amid coronavirus (Pt 3)
Flint McGlaughlin continues to provide free conversion optimization to help businesses during the COVID-19 crisis.
Use Your Value Prop to Pivot: Conversion Optimization to help with marketing amid coronavirus (Pt 2)
Flint McGlaughlin continues to provide live conversion optimization feedback of audience-submitted pages to help marketers create an effective value prop expression and find new opportunity.
Even with an NYSE and Nasdaq market selloff, with quarantines, with national emergencies, marketers can use their unique skills to help their companies and clients find the opportunity.
In this special response to the COVID-19 emergency, Flint McGlaughlin held a YouTube Live series to help bring like-minded marketers together and discuss the unique power we have as marketers.
Three lessons that business owners, marketers – and anyone else who needs to negotiate a deal – can learn to increase conversion.
Flint McGlaughlin explains how to improve the content and presentation of an observation set to get better conversion results.
150 Experiments on the Call-to-Action: Six psychological conditions that hinder our results (Part 2)
This is part two in our series about effective call-to-action strategies that increase your webpage's performance.