Very few headlines will be about the primary value proposition of the overall company. You can further optimize your headlines by considering if there are derivative value propositions the headlines should address.
Use these 3 skills to learn what visitors want to see when they're visiting your website and moving toward their next click
Learn from the example of a brilliant communicator — Ian Fleming, the author of the James Bond novels who used elements of good copy to draw people in and keep their interest throughout.
Why 80% of the Words on Our Webpages Are Wrong (Part 2): Avoid these 6 common but deadly copywriting…
Learn six common but deadly mistakes copywriters make on webpages – and strategies to correct those errors.
Learn a strategy for creating copy that starts a trust-building conversation with your customers.
What if you cut your budget 60 percent but achieved four times the profit? Flint McGlaughlin reveals a new heuristic for achieving more performance with less investment.
Flint McGlaughlin shares two key factors in pricing strategy — timing and intensity.
Learn a systematic approach for linking the value proposition argument to the execution of the branding strategy.
Sometimes making a small webpage change – like naming a form or download – can increase conversions dramatically.
Flint McGlaughlin works through audience-submitted pages to help live attendees achieve marketing wins.
True marketing helps people make the right decision. So the marketer must escape the negative connotation of the role and embrace the power of marketing as a force for positive change in our world
A look at the wireframing process we use for our websites at MECLABS Institute (MarketingSherpa.com, MarketingExperiments.com, and MECLABS.com)
You know you have a good product. In fact, it's exceptional. And you need to get this message out to as many people as possible in the most effective way. Here's how ...
How to get the order, the timing and the weight of your page elements lined up with the psychology of the customer's mind
Watch the teaching session about 3 design elements: flow, personality, connection. Free infographic.
Get insight into important page elements like determining your ideal customer – demographic vs. decision profiling, and the dangers of having more than one objective on your page.
Watch the replay of Flint McGlaughlin’s A/B Testing Summit keynote to get research-based ideas to help you reconceptualize your marketing and increase conversion in your marketing funnel.
Ask MarketingExperiments: How do qualitative research, design thinking, and design sprints relate to…
A design sprint can be a way to build something based on gut thinking, opinions and data. But this should lead to a hypothesis which you can test with real-world behavior.
How do you strengthen a struggling brand? Rebranding is a quick fix. But that's like painting a house instead of fixing the wiring or a faulty foundation. Rebranding alone doesn't provide lasting results. Another frequent error is!-->!-->!-->!-->!-->…
How to capture immediate attention with your headlines, convert to interest with sub-headlines & achieve story click