Flint McGlaughlin explains how to improve the content and presentation of an observation set to get better conversion results.
150 Experiments on the Call-to-Action: Six psychological conditions that hinder our results (Part 2)
This is part two in our series about effective call-to-action strategies that increase your webpage's performance.
One of the fastest ways to increase your performance is to improve your call-to-action. We did a meta-analysis of 150 of our experiments to determine 6 cognitive conditions that can hurt conversion.
How to find and communicate the ideal incentive that will add bonus value to an offer
If you are experienced in business, you have heard of using marketing tactics like scarcity, story and influence to increase your sales. But there is a right way and a wrong way to apply these psychological drivers.
Year-end wrap-up articles tend to focus on the newest cutting-edge technology, but much of the content your peers found most helpful in 2019 was based on foundational marketing principles.
You can plug a leaky conversion funnel by moving from simply good ideas to strategic messaging. Here are three ways ...
Very few headlines will be about the primary value proposition of the overall company. You can further optimize your headlines by considering if there are derivative value propositions the headlines should address.
Use these 3 skills to learn what visitors want to see when they're visiting your website and moving toward their next click
Learn from the example of a brilliant communicator — Ian Fleming, the author of the James Bond novels who used elements of good copy to draw people in and keep their interest throughout.
Why 80% of the Words on Our Webpages Are Wrong (Part 2): Avoid these 6 common but deadly copywriting…
Learn six common but deadly mistakes copywriters make on webpages – and strategies to correct those errors.
Learn a strategy for creating copy that starts a trust-building conversation with your customers.
What if you cut your budget 60 percent but achieved four times the profit? Flint McGlaughlin reveals a new heuristic for achieving more performance with less investment.
Flint McGlaughlin shares two key factors in pricing strategy — timing and intensity.
Learn a systematic approach for linking the value proposition argument to the execution of the branding strategy.
Sometimes making a small webpage change – like naming a form or download – can increase conversions dramatically.
Flint McGlaughlin works through audience-submitted pages to help live attendees achieve marketing wins.
True marketing helps people make the right decision. So the marketer must escape the negative connotation of the role and embrace the power of marketing as a force for positive change in our world
A look at the wireframing process we use for our websites at MECLABS Institute (MarketingSherpa.com, MarketingExperiments.com, and MECLABS.com)
You know you have a good product. In fact, it's exceptional. And you need to get this message out to as many people as possible in the most effective way. Here's how ...