UX or Design: Where should marketers invest?

There is a problem with the question in the headline above. The problem is it implies a zero-sum game. If you focus on UX or focus on design, you lose either way. The key to any successful message is the combination of the two in service to the customer. In this video, our Managing Director, Flint McGlaughlin, talks about the false dichotomy…
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The MECLABS Conversion Heuristic Applied

In this Quick Win Clinic, Flint McGlaughlin, our CEO and managing director, walks through Axess Wallets’ home page and applies the Conversion Sequence Heuristic to show how easy it is to think about conversion in a sales path using the…

Best Practices Are Often Just Pooled Ignorance

How do we know that our sites are performing at their maximum ability for our given objectives? • Is it because we used A/B testing to get a set of iterative performance bumps? • Is it because we used a focus group to tell us how we can…

Industrial Digital Marketing

Digital marketing for industrial products has a specific set of unique challenges. For one, most industrial businesses are way behind the curve in both technology and marketing strategy. And for another, industrial product manufacturers are…

Optimizing Course Product Pages

As marketers, the best possible way to sell a course is by doing the hard work of imagining for your customers. Of course, this is much easier said than done. In this Quick Win Clinic, Flint McGlaughlin demonstrates how to optimize a course…

Optimizing Software Landing Pages

Downloading software is a difficult decision. As consumers, we’ve been burned by so many software downloads that have spyware, adware and malware hidden inside them. Making that decision to download more attractive is exactly what Flint…

Do Rotating Sliders Work?

Best practices on the internet are often just pooled ignorance. Rotating sliders (or banners) are considered one of these so-called “best practices” by many. It’s one thing if you’re using them for page views, but quite another when using…

Ecommerce Optimization in 8 Minutes

A clear value proposition is at the heart of any business. But in the ecommerce space, where commodities are much more common, it’s incredibly difficult to compete and also be clear about the value your product brings to the market. In this…