Conversion Lifts in 10 Words or Less

Real-world experiments where minor copy changes produced major conversion lifts

What if 5 minutes of work could produce a revolution in your conversion results?

It’s more than possible, but it’s also true that nothing’s ever easy. To know which few words to change takes a comprehensive methodology that accounts for the complexity of the customer’s mind.

In this video from our parent research organization, MECLABS Institute, Flint McGlaughlin walks through five experiments from our library where the least amount of changes produced the highest conversion wins.

Related Resources:

Lead your team to breakthrough results with a model of your customer’s mind: Get 25 years of research distilled into 21 essential concepts and tools at MECLABS.com/Services

Copywriting: 5 common headline errors
Research-based Lead Gen Swipe File
Test Planning Scenario Tool
How Aetna’s HealthSpire startup generated 638% more leads for its call center

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1 Comment

  1. Ron Yates says

    LOVED this presentation! What an eye-opener. I need to implement this information on my jewelry website. Thank you for sharing!

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