Dr. Flint McGlaughlin, Managing Director and CEO, MECLABS and MarketingExperiments, explains what he has learned from 15 years of marketing research in this video …
If you would like to jump to a specific point in the video, here are some key points that Flint covered:
00:34 – Three flaws in the funnel analogy
2:31 – The inverted sales funnel
9:34 – Conversion Heuristic
10:34 – Recent Experiments: 10,000+ Paths Tested
The marketing research and methodologies in this video are achieved from research partnerships with MECLABS where companies work alongside analysts and data scientists to discover how to better serve their customers. Each research partnership is customized to meet the unique opportunities and challenges faced by the partner.
If you are interested in participating our research calendar, just visit MECLABS.com/ResearchPartners and tell us a little more about your current challenges in the areas of subscription, lead generation and ecommerce.