You Decide: Which lead generation landing page will perform best?
A few days ago, we asked the MarketingExperiments audience for their best lead generation landing pages. Now it’s up to you. Which of these pages do you think will perform best?
Contender #1: Cvent
“This is our top performer,” Sherrie said. “We are offering a $50 Amazon gift card for seeing a 30-minute demo. People have to talk to the sales team to make sure they’re a qualified lead before they can see the demo and receive the card.”
Contender #2: Pro Sound Effects
You tell us which page you think will perform better
Our MECLABS judges – associate director of optimization and strategy Adam Lapp, senior research manager Tony Doty, and research manager Erin Fagin – narrowed down all the entries to these two finalists. Now they’re looking to the pooled wisdom of the experienced marketers who read the MarketingExperiments blog to decide which of these templates to include as a treatment in an upcoming experiment.
“After reviewing all of the entries, we chose our two finalists based on ease of implementation, as well as the three-step process they both highlight. We thought it would be an interesting test using either the long, vertical landing page with the form at the bottom or the two-column landing page with the form on the right,” Tony said.
“We wouldn’t have the large “Download” button on our treatment landing page; instead it will be replaced with the actual form on the page, but the concept of the three-step process will be consistent between the treatments.”
Next, they’ll be testing the template of the landing page you decide against a hypothesis created by the audience at Optimization Summit 2012 in Denver and the control page supplied by the sponsor of this live test, HubSpot All-in-One Marketing Software.
If the template selected in today’s blog post wins that test, the marketer who submitted it will win a free MarketingExperiments Landing Page Optimization Online Course plus a free copy (both PDF and printed copy) of the MarketingSherpa 2011 Landing Page Optimization Benchmark Report.
So choose wisely, marketers. And stay turned to the MarketingExperiments blog to find out if the lead gen landing page you selected wins the live test.
Voting ends Wednesday, May 30. For more information, read full terms and conditions.
MarketingSherpa MarketingExperiments Optimization Summit 2012 in Denver, June 11-14