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Digital Subscription Optimization

Optimizing Subscription Paths

Determining the subscription path for your customer is a vital step in defining the checkout process. It's an opportunity to guide your customer through the delicate last steps of the sales journey. However, marketers frequently leave the customer to fend for themselves in these moments, leading the customer to define their own direction, which is…
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Radio Buttons vs. Dropdowns

The choice between a radio or dropdown format for our shopping carts and lead gen forms is often made quickly, leaving the design of the option presentation as an afterthought. But what if choosing the right format for a single question in…

Converting Free Trials to Paid Customers

For years, companies have used free trials as a value exchange to draw qualified customers closer to the final point of transaction. But, when trial customers choose not to transact, marketers are left wondering: Did we give too much away?…

Homepage Optimization: Free trial vs. demo

Homepage optimization can be a nightmare for your marketing team. Misguided approaches to testing can ruin campaigns and possibly even a career. Learn three principles to homepage optimization that can help your testing focus.

Price testing online subscriptions

We received several requests for more information on price testing subscriptions after our last Web Clinic on finding ideal price points. Let me start by reviewing the concept of Price Elasticity of Demand (Ed), a measure of how much demand…

Free Trial Offers

We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: Windows Media Audio: http://meclabs.com/cgi-bin/pl/pl.cgi?f2w RealMedia: http://meclabs.com/cgi-bin/pl/pl.cgi?f2r This…

PPC for Subscription Sites

Previous MEC reports have focused on pay-per-click (PPC) search engines, both large and small. You will find these reports listed at the end of this brief. Our focus in most of those articles has been optimizing PPC campaigns in general or…

Generating Revenue With An Ezine

Test Number: #060501-EZN Word Count: 3500+ Focus: 8 Questions Which offering will generate the highest yield: a premium subscription, a specialized ebook, or a tangible product line? What conversion ratios can you expect to achieve when…

Update: Ezine Promotion Tested

#032001-PSE - Ezine Promotion - We test 36 directories, announcement lists, and review sites... In the March 20th, RESEARCH EDITION of the Journal, we posed a simple challenge: "So how many subscribers can you win with a 30-day blitz in 36…

Ezine Promotion

You cannot measure the true return of the directory sites within a 30-day period. Though our current costs can be calculated at $5 per subscriber. Over time, this number can be significantly reduced. If we maintain a rate of 3 new…

Ezine Promotion

Test Number: #112501-SD Word Count: 1950+ Focus: 7 Questions How many subscribers a day can you expect to achieve with a comprehensive directory/announcement listing campaign? What is the true cost per subscriber? Which ezine…