Coming up: Tips and tactics for selling subscriptions online


sossummit-logo.png If you manage a subscription website and are looking for ways to boost results, here’s your chance to get insights from your peers and experts in the industry.

Next week, I’ll be blogging from the Selling Online Subscriptions Summit 2008 in New York.

This year’s event will cover several topics, including: offer strategies, building subscriber bases through segmentation and usability, re-purposing content, and proven ideas for getting paid in a slow economy.

Please email me or comment on this post with your questions about online subscriptions. I’ll try to get answers from our Summit speakers and attendees, and post the best Q&A of the bunch throughout the week.

And look for us to continue the theme this summer with a MarketingExperiments Web Clinic on optimizing subscription paths.

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