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Hunter Boyle 59 posts 14 comments

Affiliate marketing clinic study guide: 12 resources to get you going

Hunter Boyle Aug 26, 2009 2

For today's clinic, we're exploring affiliate marketing and how to optimize your programs. This shortlist contains a dozen of the best articles, research, forums, and related resources we've seen that can help those who are just starting…

Lead nurturing efforts stuck in a rut? Here’s help

Hunter Boyle Aug 6, 2009 0

What is it about lead nurturing that makes it so hard to get it right? If you're looking for ways to quickly start, or get more from, your lead nurturing process, I'd recommend two new, free resources ...

PPC Q&A: forms, landing pages, keyword insertion and copy

Hunter Boyle Aug 4, 2009 3

At our July 29 web clinic on optimizing PPC campaigns, several participants wanted to know more about using forms and keyword insertion. We distilled those questions and posed them to research analyst, Corey Trent. Here are his answers ...…

Friday five-pack: Our favorite marketing posts from the past week

Hunter Boyle Jul 17, 2009 4

After a full week of pushing ahead on new marketing initiatives, mapping out your plans through the end of the year and into 2010, and brainstorming new tests -- you got through all that this week, right? -- you're probably ready for some…

A/B Testing

Optimization frustration – how to cure your ailing tests

Hunter Boyle Jul 10, 2009 4

With our optimization vs. frustration web clinic, our research team will explore some of the biggest obstacles to conversion testing and how you can overcome them. To get you thinking, check out these resources related to optimization and…

SEO shortlist: 10 search optimization sites and resources

Hunter Boyle Jun 24, 2009 12

Learning the fundamentals of search engine optimization hours is one thing. But keeping up with the frequent changes, learning and testing the latest best practices, and steering clear of the mountains of misinformation? That's a full-time…

Social Marketing

The Twitter #webclinic that broke the interwebs — now with Q&A

Hunter Boyle Jun 16, 2009 1

With our June 10 web clinic: Twitter Experiments: Getting beyond the "now what?" featuring special guests Jason Breed and Marc Meyer, we knew we had a full house. But we didn't expect to bring down the interwebs -- and break into the top 10…

Ecommerce optimization research brief, web clinic contest winners

Hunter Boyle Jun 5, 2009 0

For last Wednesday's web clinic -- Optimizing Your Ecommerce Site -- we packed in a bunch of research, special guest Stefan Tornquist from MarketingSherpa, and two new case studies with gains of up to 56%. You can now access the research…

B2B optimization contest winners announced

Hunter Boyle May 15, 2009 2

Last Wednesday's web clinic -- B2B Success Stories: Four tests with gains of 21% to 254% -- was the second in our series featuring case studies and test results from our course and clinic participants. This clinic's three lucky winners are…

How to turn your media relations into media relationships

Hunter Boyle Apr 28, 2009 0

Let's face it, social media or not, cultivating relationships is time-consuming, hard work. It's not always fun and there are no guaranteed shortcuts. But there are tools that can help you get and stay organized, and make your media…

And our B2C clinic contest winners are …

Hunter Boyle Apr 24, 2009 0

For our recent B2C success stories web clinic, we took a new approach with our case studies -- and turned the spotlight on our audience. Now we're pleased to announce the three contest winners ...

Optimization training, online and coming to a city near you …

Hunter Boyle Apr 22, 2009 0

In addition to our free webinars, the MarketingExperiments team is expanding our online training -- and hitting the road for a number of conferences and live optimization training and certification workshops. Here's a look at where we'll be…

A/B Testing

Optimizing lead generation for volume, quality and a 364% gain

Hunter Boyle Apr 17, 2009 4

Our April 8 web clinic, What's working now in optimization: New tests and a 364% gain, explored how to improve lead generation and conversions by using friction in an intentional way with your site.

Social Marketing

A special (relaunch) thank you to friends, followers, and, um, tweeps

Hunter Boyle Apr 1, 2009 2

Since our relaunched blog gives a lot more prominence to content sharing and our @MktgExperiments Twitter stream, we thought it was a good time to share the love with our growing tribe of, er, tweeps and blog peeps.

Conversion Marketing

Postcards from Miami: Keeping up with the Email Messaging Optimization Workshop

Hunter Boyle Mar 15, 2009 0

While we're working on the interviews and follow-ups that we'll be posting later here and in the MarketingExperiments Journal, you can find real-time bits and pieces from the workshop via our Twitter feed (@MktgExperiments) and ...

Conversion Marketing

Live optimization + lead generation = better B2B landing pages in one hour

Hunter Boyle Mar 5, 2009 5

For our most recent clinic, our team focused solely on B2B landing pages, examining the strengths and weaknesses of several pages. You can now access the full clinic here.

Conversion Marketing

Landing Page Optimization: SolaceSystems.com

Hunter Boyle Feb 25, 2009 0

Part one of a five-part series on B2B landing pages. Senior analyst Gina Townsend reviewed this landing page, submitted by SolaceSystems.com for our Feb. 25 live optimization web clinic.

Conversion Marketing

B2C bonanza: 11 landing pages optimized, 15 contest winners, 828+ live participants

Hunter Boyle Feb 23, 2009 0

We had a little fun with our recent B2C landing page optimization web clinic: a contest with multiple winners, audience voting, additional content on the blog, and a game show angle. Here's the wrap-up ...

Conversion Marketing

Landing Page Optimization: ExpandingLight.org

Hunter Boyle Feb 11, 2009 0

Senior analyst Gaby Diaz reviewed this landing page, submitted by ExpandingLight.org.

Conversion Marketing

B2C Landing Page Optimization — Live Clinic, continued

Hunter Boyle Feb 11, 2009 0

Our team of analysts conducted optimized five landing pages from our web clinic contest. See how they applied the MarketingExperiments Conversion Sequence.