Ecommerce optimization research brief, web clinic contest winners


I guess it was bound to happen. For last Wednesday’s web clinic — Optimizing Your Ecommerce Site — we packed in a bunch of research, special guest Stefan Tornquist from MarketingSherpa, and two new case studies with gains of up to 56%.

We had a great crowd, lots of live Q&A, a cool contest — and, sadly, a vaporized recording. So you can now access the presentation in our standard research brief format (with all the charts, key points and takeaways from the session); however, the flash version is in the ether. Sorry about that.

Back to some good news, eh?

The five clinic participants who will receive a free copy of the 2009 MarketingSherpa Ecommerce Benchmark Guide are:

  1. Cathryn Foster of Dot Zinc
  2. Amy Wang of JPMorgan Chase
  3. Richard Flaherty of CambridgeSoft Corporation
  4. Bethany Siegler of UniqueThink
  5. Tom Gray of Gray eMarketing

More good news?

Thanks to your feedback, we’re expanding our web clinics in several new ways, including: teaming up with more featured guests, pulling in more case studies and research from our community of marketers, and tackling some new topics.

A perfect example is our free web clinic next Wednesday, June 10: Twitter Experiments: Getting beyond the “now what?”

Sign up for the free Twitter clinic, join the @MktgExperiments team, and keep an eye on the hashtag #webclinic in the days to come. Oh, and please share with your tweeps, too.

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