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Digital Advertising

Optimizing PPC Campaigns

A PPC ad is often a customer’s first impression of your product or company. Those 130 characters present your chance of channeling that person’s interest into your sales funnel by transforming an individual challenge into a problem-solving…

PPC Marketing: 3 steps to improve performance

Paid search marketing campaigns can be used as a proving ground for optimization. It can also be a method for discovering more about your customer base. Watch this video to as Jon Powell, Senior Manager of Research and Strategy, MECLABS,…

Converting PPC Traffic

According to the MarketingSherpa 2012 Website Optimization Benchmark, more than half of marketers indicated PPC ads were an element included in their organization's primary conversion path. In this Web clinic, Flint McGlaughlin, Managing…

Online Advertising Forensics

According to MarketingSherpa’s 2012 Search Marketing Benchmark Report - PPC Edition, 56% of marketers claim achieving or increasing measurable ROI is their most frustrating challenge when it comes to paid search. And yet, PPC ads are one of…

Banner Ad Design

When executed correctly, banner ads can be a powerful way to drive traffic to your offers. Unfortunately, many marketers don’t have the time and resources to devote to “correctly executing” banner ad campaigns. What they need is a formula…