Author

Kayla Cobb 10 posts 13 comments

How Variance Testing Increased Conversion 45% for Extra Space Storage

Kayla Cobb Nov 12, 2015 0

At MarketingSherpa MarketingExperiments Web Optimization Summit 2014, Emily Emmer, Senior Interactive Marketing Manager, Extra Space Storage, presented on how she was able to use variance testing to better her company’s testing results.…

Lead Generation

Lead Nurturing: Content-focused strategy leads to 74% lift in leads for Precor

Kayla Cobb Nov 5, 2015 0

At MarketingSherpa Email Summit 2015, Stephen Bruner of Precor spoke about how he and his team overhauled the company’s lead nurturing efforts by changing its emailing tools and strategies. Learn how the team achieved an engagement rate…

A/B Testing

Testing and Optimization: Welcome send test results in 46% open rate for CNET

Kayla Cobb Oct 1, 2015 3

Learn from Diana Primeau, Director of Member Services, CNET, the importance of testing your brand's welcome send in this video excerpt from MarketingSherpa Email Summit 2015.

Digital Advertising

How a B2B Company Increased Banner Clickthrough 956% by Capitalizing on Quick Wins

Kayla Cobb Aug 10, 2015 0

At MarketingSherpa MarketingExperiments Web Optimization Summit 2014, we talked to Cindy Lu of VMware about the value of quick wins. Learn how one banner test increased clickthrough 956%.

Email Marketing

Email Marketing: Tips for tech support selection and contract negotiation

Kayla Cobb Jul 30, 2015 1

Learn tips from John A. Caldwell, President and Founder, Red Pill Email, about how to select vendors and negotiate the contract.

A/B Testing

The Importance of Customer Centricity in Evolving A/B Testing

Kayla Cobb Jun 29, 2015 2

Learn from Lauren Wagner and Tessa Srebro, both of VolunteerMatch, how they use customer centricity to constantly evolve their A/B testing and their company.

A/B Testing

How to Recover from Failed A/B Testing

Kayla Cobb Jun 8, 2015 1

Not every test ends in a flawless success story. Learn from the presentation Ryan Hutchings, Director of Marketing, VacationRoost, gave at MarketingSherpa MarketingExperiments Web Optimization Summit 2014 about the importance of retesting…

Social Marketing

Live from IRCE 2015: How to authentically build communities from the co-founder of Reddit

Kayla Cobb Jun 4, 2015 0

Learn from Alexis Ohanian, Executive Chair and Co-Founder, Reddit, the importance of building authentic brand communities from his interview at the MarketingSherpa Media Center at IRCE 2015.

Digital Advertising

How to Construct a Customer-Focused Remarketing Campaign

Kayla Cobb May 14, 2015 10

Remarketing campaigns can be an excellent way to connect with your customers — if they're done correctly. Read on to learn how to construct a customer-focused remarketing effort.

Value Proposition

4 Essential Marketing Insights from Freakonomics Author Stephen J. Dubner

Kayla Cobb Feb 9, 2015 0

This MarketingExperiments Blog post consults author Stephen J. Dubner about how to revitalize your marketing strategy. From incentivizing consumers to optimizing content marketing, learn from the author of Freakonomics how to think outside…