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Digital Advertising
Click Fraud
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here:
Click Fraud (Windows Media Audio)
http://meclabs.com/cgi-bin/pl/pl.cgi?c5w
Click Fraud (RealMedia)…
PPC Ad Copy
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here:
PPC Ad Copy (Windows Media Audio)
PPC Ad Copy (RealMedia)
This research brief will answer the following questions:…
Data Feeds Tested
What is a data feed? How can using them get you exposure on over 15 sources of highly qualified traffic, sources that will often convert at a higher rate than either Google or Overture?
The sources in question are comparison search…
Affiliate Marketing
Test Number: #090503-AP
Word Count: 6500+
Focus: 8 Questions
Can affiliate programs still be effective in the Post-Dot-Com-Crash era?
How much can you depend upon affiliates for the growth of your business?
What is a good…
DealTime
MARKETING TRACK - Step 3
Test Number: #0120502-SE
Word Count: 3000+
Focus: 12 Questions
What is DealTime?
How is DealTime different from Google and Overture?
How has DealTime's advertising program changed?
How…
DealTime.com’s Product Categories Tested
Current DealTime Product Category List
Appliances -> Air Conditioners
Appliances -> Clothes Dryers
Appliances -> Dishwashers
Appliances -> Espresso Machines
Appliances -> Freezers…
Overture Tested
MARKETING TRACK - Step 1
Topic: Overture
Test Number: #060102-SE
Word Count: 4040+
Focus: 6 Questions
Is it (really) becoming more difficult to purchase affordable search terms on Overture?
Can you still generate revenue…
We Test 6 Yahoo Stores Over 6 Months To Determine The Value Of A Listing In Yahoo Shopping
Word Count: 3000+
Focus: 7 Questions
How much traffic can a retailer expect from a location in the Yahoo Mall (Yahoo Shopping)?
How can you get the highest ranking in Yahoo's Product Search?
How profitable is the traffic…