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Digital Advertising

Click Fraud

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We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: Click Fraud (Windows Media Audio) http://meclabs.com/cgi-bin/pl/pl.cgi?c5w Click Fraud (RealMedia)…
Digital Advertising

PPC Ad Copy

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We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: PPC Ad Copy (Windows Media Audio) PPC Ad Copy (RealMedia) This research brief will answer the following questions:…

Data Feeds Tested

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What is a data feed? How can using them get you exposure on over 15 sources of highly qualified traffic, sources that will often convert at a higher rate than either Google or Overture? The sources in question are comparison search…
Digital Advertising

Affiliate Marketing

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Test Number: #090503-AP Word Count: 6500+ Focus: 8 Questions Can affiliate programs still be effective in the Post-Dot-Com-Crash era? How much can you depend upon affiliates for the growth of your business? What is a good…
Digital Advertising

DealTime

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MARKETING TRACK - Step 3 Test Number: #0120502-SE Word Count: 3000+ Focus: 12 Questions What is DealTime? How is DealTime different from Google and Overture? How has DealTime's advertising program changed? How…
Digital Advertising

Overture Tested

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MARKETING TRACK - Step 1 Topic: Overture Test Number: #060102-SE Word Count: 4040+ Focus: 6 Questions Is it (really) becoming more difficult to purchase affordable search terms on Overture? Can you still generate revenue…