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Episode 1: Become a Force for the Good - How to Get Buy-in for Your Projects, Plans and Proposals From the First Pitch to Successful Completion (plus free template)
Browsing Category
Digital Advertising
Click Fraud
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here:
Click Fraud (Windows Media Audio)
http://meclabs.com/cgi-bin/pl/pl.cgi?c5w
Click Fraud (RealMedia)…
PPC Ad Copy
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here:
PPC Ad Copy (Windows Media Audio)
PPC Ad Copy (RealMedia)
This research brief will answer the following questions:…
Data Feeds Tested
What is a data feed? How can using them get you exposure on over 15 sources of highly qualified traffic, sources that will often convert at a higher rate than either Google or Overture?
The sources in question are comparison search…
Affiliate Marketing
Test Number: #090503-AP
Word Count: 6500+
Focus: 8 Questions
Can affiliate programs still be effective in the Post-Dot-Com-Crash era?
How much can you depend upon affiliates for the growth of your business?
What is a good…
DealTime
MARKETING TRACK - Step 3
Test Number: #0120502-SE
Word Count: 3000+
Focus: 12 Questions
What is DealTime?
How is DealTime different from Google and Overture?
How has DealTime's advertising program changed?
How…
DealTime.com’s Product Categories Tested
Current DealTime Product Category List
Appliances -> Air Conditioners
Appliances -> Clothes Dryers
Appliances -> Dishwashers
Appliances -> Espresso Machines
Appliances -> Freezers…
Overture Tested
MARKETING TRACK - Step 1
Topic: Overture
Test Number: #060102-SE
Word Count: 4040+
Focus: 6 Questions
Is it (really) becoming more difficult to purchase affordable search terms on Overture?
Can you still generate revenue…
We Test 6 Yahoo Stores Over 6 Months To Determine The Value Of A Listing In Yahoo Shopping
Word Count: 3000+
Focus: 7 Questions
How much traffic can a retailer expect from a location in the Yahoo Mall (Yahoo Shopping)?
How can you get the highest ranking in Yahoo's Product Search?
How profitable is the traffic…