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Digital Advertising

July 26 Clinic Notes

NOTES: These are the notes for our interactive July 26 clinic on The ROI on PPC vs. Affiliate MArketing. The recording of the event will be posted here in a few days. Which gives the best return on your investment - Pay per Click…

The learning curve that never flattens…

A recent article in AdWeek shows just how slow most online marketers are to catch up with the potential of emerging media. Here, in part, is what the article says: While in-game advertising and advergaming has received much attention, 72…

A cautionary take about Eco-Ads

What are eco-ads? They spring from marketing strategies, often within large corporations, which address the need to present companies as being friendly towards the environment. Companies recognize that many of their customers are concerned…

Click Fraud Detection

We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: Click Fraud 2006 Are there ways to combat click fraud when running PPC campaigns? Is it possible to minimize the…

Will the online ad boom continue?

According to an article on CNET today, the current boom in online ad spending is well protected from the kind of bust we saw back in 2001. The author argues that the presence and commitment of mainstream advertisers like Ford and Procter…

Click Fraud without the Clicks

Benjamin Edelman, a Ph.D. candidate at the Department of Economics at Harvard University, has been doing some interesting work on detecting click fraud. For a while he has been tracking the obvious frauds...clicks by competitors and clicks…

March 29 Clinic Notes

NOTES: These are the notes from our interactive March 29 teleclinic on Click Fraud. If you missed it, the recording will be posted here a few days after the event. Specifics of these first three tested campaigns included: All three…

How to Protect Yourself against Click Fraud

How can one combat click fraud when running PPC campaigns? How can you minimize the chance of being targeted? And how can you find out if you have already been paying for fraudulent clicks? Suspecting we had been a victim of click fraud…

More on Click Fraud

In today’s Washington Post there is another article on click fraud, pointing to both Google and Yahoo! This quote gets to the heart of it: ”After analyzing where and when each click came from, auditing firm ClickFacts Inc. estimated that 35…

Questions & Answers on Pay Per Click Tracking

This morning we received an email with a number of questions on PPC tracking. Our resident PPC expert, Aaron Rosenthal, wrote a lengthy reply which you'll see below. Question: I have read many of your research reports on PPC. It seems to me…

Tracking Click Fraud

This week the media seems to have been alive with articles and posts about click fraud. I can’t recall when the topic was so much “in the news”. Perhaps the high point of the week was when tempers flared and voices were raised at a session…

Click Fraud

We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: Click Fraud (Windows Media Audio) http://meclabs.com/cgi-bin/pl/pl.cgi?c5w Click Fraud (RealMedia)…