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NOTES: These are the notes for our interactive May 10 clinic on Landing Pages. The recording of the event will be posted here in a few days. If you are participating in the live teleclinic, we will ask you to refresh your page several…

NOTES: These are the notes for our interactive May 10 clinic on Landing Pages. The recording of the event will be posted here in a few days. If you are participating in the live teleclinic, we will ask you to refresh your page several…

NOTES: These are the notes for our interactive May 10 clinic on Landing Pages. The recording of the event will be posted here in a few days. If you are participating in the live teleclinic, we will ask you to refresh your page several…

NOTES: These are the notes for our interactive April 26 teleclinic on Headline Testing. The recording of the event will be posted here in a few days. If you are participating in the live teleclinic, we will ask that you refresh your page…

NOTES: These are the notes from our interactive March 29 teleclinic on Click Fraud. If you missed it, the recording will be posted here a few days after the event. Specifics of these first three tested campaigns included: All three…

An MEC reader wrote in response to The Power of Small Changes: I enjoy reading your newsletter. I'm new to A/B testing (and the math too)...what confidence interval do you accept as reasonable? I wanted to point out that Test #1 is not…

NOTES: To view the notes as they are added, please refresh this page when instructed to do so. Business Success Potential: S = 2V + C + P Where: S is the probability that the business will Succeed. V is the Value proposition. C is…

NOTES: These are the notes from our interactive March 1 teleclinic on The Power of Small Changes. If you missed it, the recording will be posted here approximately 48 hours after the event. Offer Copy Optimization Micro-TestMetricPage…