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Digital Advertising

Beyond Landing Pages

Optimizing for conversion rates is often linked to landing pages – and for good reason. But we all know landing pages are just the tip of the iceberg. In our September 16 web clinic, our research team explored how you can apply our…

Affiliate Marketing

How can affiliate marketing help you generate more traffic, leads and sales? What steps should merchants, affiliates and networks take to increase their ROI? Inspired by takeaways from Affiliate Summit and past MarketingExperiments…